Tech will continue to redefine media in 2020 as ad spend on social and online platforms continues to grow, tech innovations will also promote real-world engagement. Kantar’s global 2020 Media Trends & Predictions claims that marketers and media owners will be challenged to develop skills, engagement models and measurement capabilities. Kantar predicts there will be […]
ArchiveDecember, 2019
Coke’s Christmas campaign up and running
Coca-Cola Ireland’s Christmas campaign kicked off with its annual Christmas Truck Tour launched in the RDS in Dublin. From there, it continued to further seven locations across the island of Ireland. Now in its ninth year, the tour sees the return of the brand’s Christmas merchandise cart, with all proceeds donated to charity partner, St […]
Gift voucher users face new rules
From now on, businesses in Ireland will need to review the terms and conditions of the gift vouchers they sell to comply with new rules under the Consumer Protection (Gift Vouchers) Act 2019. The Competition and Consumer Protection Commission (CCPC) has guidelines to help understand how the new laws may impact on current gift voucher […]
Compass to cater for Happy Pear fans
Caterers Compass Group Ireland (CGI) has agreed a partnership with The Happy Pear which sees the roll-out of plant-based dining across locations across business and industry workplaces in the CGI network. Founded in Greystones, Co Wicklow in 2004 by twins David and Stephen Flynn, The Happy Pear brand promotes natural, healthy eating. The partnership sees […]
Jessica Bergin top PRII student
The student of the year in PR studies has been named as chartered accountant Jessica Bergin, who has the role of director of investor relations and external reporting at Malin Corp. The Gladys McNevin trophy is awarded by the Public Relations Institute of Ireland (PRII) to the student who achieves the highest overall grade in […]
