Unwieldy pitch processes are costing advertising agencies an average of €250,000 a year and impeding investment in innovation and talent development, the seventh annual census produced by the Institute of Advertising Practitioners in Ireland (IAPI) indicates. The 2019 report found that agency staff average 53 days on a pitch and work on 11 tenders a […]
Archive2019
Enterprise Ireland poses 12 Brexit questions
Enterprise Ireland has 12 ‘Brexit Essential’ questions to help exporters further prepare and take action ahead of the UK’s impending withdrawal from the EU. After discussions with Irish business, The Brexit Essentials campaign highlights key questions and documentation that businesses need to address to trade successfully with the UK after October 31st. Since the UK […]
Lottery puts ad review on hold
Premier Lotteries Ireland (PLI), which operates the National Lottery, has decided to postpone plans to appoint a new creative agency by putting its review on hold until later in the year. It is thought the decision was prompted by internal issues at the company. Four agencies were invited to present for the lucrative account, first […]
Beug directs new RSA ad for BBDO
Red Rage commercials director Lena Beug has just completed a new campaign for the Road Safety Authority (RSA) for BBDO Dublin. The campaign urges drivers to ask their passengers, both in the front and rear seats, to put on their seat belt before setting off. As the driver of the car, they have the authority […]
Verve retains ISO sustainability cert
Events agency Verve has retained its ISO 20121 sustainability certification for the fifth year running. The certification was originally introduced to ensure that agencies working on the 2012 London Olympic Games were part of a positive environmental, economic and social legacy. The agency run by Ronan Traynor is the only Irish event agency to win […]
Vodafone releases Japan ‘Team of Us’
Vodafone Ireland has released its latest ‘Everyone In’ ad which is the next phase of the brand’s ‘Team Of Us’ sponsorship of Irish Rugby. The latest ad launches ahead of the Irish rugby team’s departure to Japan next month. Created by JWT Folk, the ad depicts the momentum building in advance of the RWC, with fans […]
Havas uses Crisis Text Line to push radio power
Choosing radio has never been more important for advertisers, with 3.1 million people daily tuning in to Irish stations, the impact, power and trust of the medium is at an all time high. Choose Radio, the group supported by all radio stations in Ireland, has released a second Radio Test research piece aimed at proving […]
Boys + Girls and Three on track for new sounds
Boys + Girls and its client Three Ireland are celebrating the human connections that are ‘Made by Music’, by bringing six Irish artists together to write, record and release two original music tracks. The first of the collaborations features Irish artist David Kitt, producer and songwriter Kean Kavanagh and future-afro soul vocalist Fehdah for the summer […]
Improved Sky Go app rolls out
BSkyB is launching a new application which combines the existing Sky Q and Sky Go app features, allowing customers to watch shows from Sky, Virgin Media, RTE and more in a single, easy-to-use experience. The new Sky Go app features simple, one-touch destinations in a new UI including home, TV guide, browse, downloads and recordings. […]
Jan Gooding to speak at Marketing Society
Diversity activist and former Aviva global marketing director Jan Gooding will address Marketing Society members on the value of developing inclusive brands at a breakfast in September. Gooding chairs PamCo, the body which oversees audience measurement for the published media industry. She also chairs the British LGBT equality charity Stonewall. Gooding’s worked with BT, British […]
Lovin Media goes for Tall Tales podcasts
Lovin Media Group has agreed a creative link-up with the Tall Tales podcast production studio. In announcing the deal, LMG’s chief executive Jamie Crawford said Irish consumers love audio content and podcasting is key to developing the LMG brand. The collaboration gives LMG a top podcast production team with which to develop new audio content. […]
Devaney to chair IAPI’s first Effies
Marketing doyen Damian Devaney will chair the inaugural Effie awards organised by the Institute of Advertising Practitioners in Ireland (IAPI). The Effies are replacing Adfx, Ireland’s premier awards for advertising effectiveness. Devaney runs DSquared and TBV Global. He was group VP marketing and communications at Smurfit Kappa for almost six years. He also held senior […]
Irish fans to spend €7.5k on PL trips
As the new Premier League season gets underway, analysis from An Post Money of the six teams with the most support from Irish travelling fans shows die-hard supporters will spend up to €7,408 to support their team at home games between now and next May. Demand for An Post Money’s foreign exchange services from Irish […]
