Chartered Accountants Ireland (CAI) has launched a new ad campaign to kick off the application process for the 2020/21 new student intake for the chartered accountancy qualification. The B2C, three-month campaign, ‘Secure Your Success,’ runs across radio, social, digital and press from this week through to when applications close on September 30. The campaign, which […]
ArchiveJune, 2020
Bauer extends online radio across Ireland
Bauer Media in Belfast has expanded its reach by enabling online listening across the island of Ireland. For the first time, consumers south of the border will be able to either tune in live or listen in later to the three stations – Cool FM, Downtown Radio and Downtown Country – through its branded mobile […]
Public House rolls out sub ads for Telegraph
The Public House creative agency has launched a brand campaign for the Belfast Telegraph, which is part of the Independent News & Media stable of press titles. The campaign support the roll out of a subscription service for the 150-year-old news organisation and marks a new extension to the independent agency’s links with the Mediahuis-owned […]
Cadbury returns outdoors to pitch sweet ideas
The return of topflight football in England has seen Premier League sponsors Mondelez celebrate with the launch of a new Cadbury OOH campaign. The ads focus on the brand range and its links with the Premier League, with various product lines alongside a ‘Football’s Back!’ tagline. A confetti background adds to the celebratory message broadcast […]
Indie List launched by McPartlin & Herlihy
A new venture designed to help the freelance community is launching in Ireland. The Indie List has been developed by Úna Herlihy and Peter McPartlin to highlight the wide array of independent talent in Irish marketing, media and creative services. The 100+ freelance list covers commercial creativity, strategy, project management and digital services. Herlihy is […]
AAI shares Fanning’s ‘Be Wise, Advertise’ talk
For a limited time only, the Association of Advertisers in Ireland (AAI) had made some of its exclusive, members-only content available for all to access. First up is John Fanning’s ‘Be Wise, Advertise’ talk from one of the AAI Toolkit breakfast sessions. As AAI chief executive Barry Dooley remarked, perhaps a more pertinent and topical […]
Boys+Girls radio ad airs dangers of drowning
As more people than ever visit Irish beaches due to the fact that the Covid-19 pandemic has caused the closure of supervised swimming pools and has restricted international travel, Boys+Girls has created a radio and digital campaign for Swim Ireland and the Royal Life Saving Society to highlight the loss of young lives during Drowning […]
Monahan named thought leader in brand design
Cube Design creative director Barbara Monahan has earned the highest accolade in the SME industry by achieving the All-Ireland ‘All-Star’ business accreditation as thought leader in brand design. The accreditation is an independently-verified standard for Irish businesses, which its organisers claim is based on rigorous selection criteria. The accreditation is overseen by the All-Ireland Business […]
JWT Folk becomes Folk Wunderman Thompson
Dublin creative agency JWT Folk has announced a name change to Folk Wunderman Thompson following the merger of the two WPP agencies, J Walter Thompson (JWT) and Wunderman, last year. The JWT name has now been retired from the network of 20,000 people across 200 offices globally. The agency will continue to be led by […]
Hidden Hearing sponsors Sarah McInerney show
Hidden Hearing is to sponsor the current series of the Today with Sarah McInerney current affairs show on RTÉ Radio 1 until the end of the summer. The Sunday Times columnist has hosted the show since Seán O’Rourke stepped down from the role last month. McInerney’s presentation style has been described as “forensic, relentless and […]
Newspapers more alive than people may think
Reach’s LesleyAnn Diffin on how the group’s news brands fared during the pandemic… It is no longer mandatory for national newspapers in Ireland to report their circulation figures publicly, following an update to the longstanding ABC audit system. The ABC board made the call to address “publisher concerns that monthly ABC circulation reports provide a […]
eFlow goes with director’s cut
The latest film-inspired eFlow out of home (OOH) campaign has premiered advising toll users to avoid unnecessary penalties. The Dublin campaign coincides with phase two of Ireland’s roadmap with travel extended to anywhere within county or up to 20km from home, the opening of retail outlets and the resumption of normal service by CIE. The campaign […]
Rothco scores D&AD hat-trick for AIB grass book
Rothco Accenture Interactive has scooped up a coveted Graphite Pencil at D&AD Awards 2020 in the typography category for AIB’s ‘The Book That Grew’. A D&AD Graphite Pencil is awarded to “stand-out work, beautifully executed with an original and inspiring idea at its core”. It is the third year running that the agency has picked […]
