A new report analysing the communication approach to the Covid-19 pandemic in 14 countries shows that the Irish Government’s communications strategy was highly successful in establishing the public’s trust. The global study, entitled ‘What’s Working To Calm Hearts Worldwide‘ , is an industry first, published by the Iprex communications network. The report includes perspectives from Iprex […]
ArchiveAugust, 2020
Drury directors in MBO from Omnicom
The directors of public relations agency Drury Porter Novelli have acquired the business from its owner Omnicom Group Inc for an undisclosed sum in a management buy-out. The agency has been part of the Porter Novelli network for the past five years, having been originally acquired by Omnicom in 2000. The agency was founded in 1989 […]
Derry Girls’ McSweeney in tourism postcard
Tourism Ireland has teamed up with the Abbey Theatre to showcase its digital theatre experience Dear Ireland which brings together the voices of 50 writers and 50 actors in a collection of theatrical postcards from Ireland. To highlight this and to celebrate theatre culture, Tourism Ireland has created a series of three short films with […]
Kerrygold’s first ever global TV ad
Dairy co-operative Ornua has rolled out a new TV ad for Kerrygold following the announcement last year that the butter had become Ireland’s first billion-euro food brand. The ad, created by McCann, has already been aired in the US. It will also run in the key UK and German markets. In Ireland, the ad will be […]
Initiative unveils new Hidden Hearing campaign
A new nationwide campaign titled ‘What Do You Hear?’ introduces a new tone and brand look from Irish aural healthcare brand Hidden Hearing and its 80-plus clinics. Jointly developed by Initiative and its sister digital agency, Reprise, the ads consolidate the brand’s aural care credentials and aims to build brand awareness and drive footfall into […]
Marketer of the Year postponed until 2021
The premier award honouring Ireland’s top marketing practitioner, Marketer of the Year (MotY), has been postponed until next year due to the impact of the Covid-19 pandemic on Irish business. Launched by Marketing.ie in 1993, MotY salutes Ireland’s top marketers, who through their passion and commitment have created winning strategies for their brands. A wide […]
Fáilte Ireland sponsors RTE staycation shows
Fáilte Ireland and RTÉ have joined forces for the new TV holiday show No Place Like Home. Building on Fáilte Ireland’s current domestic marketing campaign, ‘Ireland, Make a Break for It’, the four-part series hosted by seasoned home and overseas traveller Kathryn Thomas (pictured) starts this Sunday at 6.30pm on RTÉ One and runs for […]
Ad of the Month – National Lottery
Core has rolled out a new TV ad for Premier Lotteries Ireland’s National Lottery called ‘Dreams Can Come True.’ It tells the story of golfer Taidgh, who, it turns out, is not so gifted at the sport. Undeterred, he continues to play the game he so loves and one day takes a shot which, following […]
Diageo lights up summer with Rockshore OOH
Diageo’s Rockshore brand has expanded further with the introduction of Rockshore Light joining the cider and lager product lines. Employing PML Group’s Liveposter platform, the current campaign offers the brand a chance to promote both variants in rotation and when most relevant. Rockshore Light is on display throughout cycle 16 up to Sunday, August 9. […]
Newstalk makes changes to weekday shows
Newstalk has unveiled a new weekday schedule which sees lunchtime presenter Ciara Kelly join Shane Coleman (pictured) as co-anchor of the talk station’s breakfast show. Kelly, who took over from George Hook on the midday slot three years ago, will be replaced by news anchor and Breakfast Briefing and Between the Lines presenter Andrea Gilligan. […]
TBWA sends up Tampax ad ban
TBWA\Dublin has decided that humour might be the best way of making a point about a controversial and widely surprising decision by creating an ad which parodies the recent move by the Advertising Standards of Ireland (ASAI) to pull Procter & Gamble’s Tampax ‘Tampons & Tea’ TV commercial where two women discuss how best to […]
HSE Covid-19 again tops BrandShout list
The Government’s HSE Covid-19 campaign devised by TBWA\Dublin and Spark Foundry has again topped the BrandShout list of most recalled ads by Irish consumers in July after first becoming the league leader in April, research by Ipsos MRBI for Marketing.ie shows. The Covid-19 ads have run across all media since the coronavirus outbreak. German discounter […]
Most Dubliners to shop in-store, PML reports
Research by PML Group shows that more than three quarters of Dubliners intend to carry out the bulk of their grocery shopping in-store over the next six months. At a topline level, 76 per cent of respondents said they intend to shop primarily in-store in the short to medium term, with 11 per cent going […]
