Cross-Border marketing body Tourism Ireland is asking the Government to provide an extra €20 million in advertising spend on top of its annual budget of €45m in a bid to lure international visitors once the Covid-19 pandemic is over. Tourism Ireland started cancelling its international ad campaigns at the start of March when demand began […]
Archive2020
Diageo appoints PHD for its media
Diageo has selected the Omnicom Media Group-owned PHD as its media agency of record across most of its global account, following a protracted review launched last September. The incumbent was Dentsu Aegis Network’s Carat. In a statement, Isabel Massey, global media director at Diageo, said the move to PHD covers both media planning and buying. […]
Sky Ireland suspends sports sub payments
Sky Ireland has announced that home subscribers to its Sky Sports service will be able to put payments on pause during the current Covid-19 coronavirus public health emergency. The company has also confirmed that pubs and other businesses will not be charged for their subscriptions “until a live sport schedule returns” in the coming months. […]
Most Irish adults use parents’ washing machine
Almost three quarters or 72 per cent of Irish adults admit to still using their parents’washing machine with slightly fewer asking their parents to do their washing for them. One in six, or 17 per cent, say cleaning is the worst thing about moving out of home for the first time. Most Irish people with […]
Remote job interviews spike by 67 per cent
The number of Irish companies undertaking video interviews for prospective hires increased by 67 per cent in recent as firms swapped face-to-face interviews for remote options. Recruitment company Walters People says of the interviews they handled on the ‘live meeting rooms’ tool, a third of these went on to make an offer to the candidate. […]
AIG and Laya Healthcare to merge media buying
US insurer AIG and its Cork-based subsidiary Laya Healthcare are to merge their media buying by appointing one agency. The account is currently up for review with the two incumbents, AIG’s OMD and Laya’s Carat, being joined in presentations by Mindshare. The pitches are managed by Pt78, the agency run by Vivien McCutcheon and Sarah […]
Boys+Girls teams shortlisted for Young Lions
Shortlisted teams from Boys+Girls for the Cannes Young Lions (CYL) have been named as junior planner Sacha Noyes and art director Jessie De Boe and art director Molly Devlin and account manager Orla Kennedy, both are entered in the digital category. Designer Cian Booth partnered with Ogilvy’s Kevin McKay to be shortlisted in the print […]
Verve nominated for 16 Star awards
Verve has been nominated for 16 awards for this year’s APMC Star Awards. Within the categories of discipline or technique, the agency, founded and run by Ronan Traynor, has been nominated for best innovation for Coca-Cola’s Melodic Wood, best use of experiential for Coca-Cola and Diageo and best use of digital for KBC Bank and […]
Core predicts outdoor spend of almost €95m
Core is forecasting that the value of out of home (OOH) advertising spend in the Republic in 2020 will amount to €94.4 million, an increase of 4.1 per cent on last year’s €90.7m total. The company’s Outlook industry analysis report says digital OOH continues to drive demand and accounted for about 26 per cent of […]
Musgrave runs SuperValu save bees campaign
One third of the food crops grown in Ireland benefit from pollination, yet 30 per cent of the country’s bees could become extinct. If not addressed, it will have an impact on food supply and the environment over the coming years. Musgrave’s SuperValu aims to help local communities, schools and families create an environment where […]
Omniplex goes with separated seating
In reaction to the growing threat of the spread of the Covid-19 coronavirus, Omniplex Cinemas have introduced seat separation to help safeguard patrons. The company made the decision to encourage social distancing in cinemas after a risk assessment analysis of the market. Other measures include ticket self-scanning of tickets and hand sanitising stations in foyers. […]
Twenty Questions with Elaine Knowles, 123.ie
Elaine Knowles is head of marketing for 123.ie and RSA. She has built a new brand positioning and a campaign called ‘Give Better a Try’. She was previously business director for In the Company of Huskies and was part of the brand team at Telefonica’s O2 for 11 years. When not playing tennis, she tries […]
Rollercoaster agrees content deal with NMH
The National Maternity Hospital (NMH) and the NMH Foundation have entered into a strategic partnership with RollerCoaster.ie, part of the DMG Ireland media network. The deal will see the NMH and RollerCoaster.ie share educational content across patient healthcare – from initial consultation to hospital admission and post-discharge care. Rollercoaster.ie is a pregnancy, parenting and family […]
