One of the best Irish ad campaigns this Christmas comes from An Post. Taking inspiration from the much-loved novel, The Wonderful Wizard of Oz, the campaign features the iconic Tin Man character, who as the age-old story goes, is in need of some love – he is without a heart and goes in search of […]
Archive2022
Verve acquired by Opus network
Events and marketing services agency Verve has been acquired by the US-owned Opus global group network for an undisclosed sum. Opus has its head office in Portland, Oregon and its major clients include Google, Microsoft and Salesforce. Founded by Ronan Traynor in 1991, Verve has offices in Dublin, London and Amsterdam. Clients include Coca-Cola, Diageo, […]
KPMG reports cost of Christmas concerns
Consumer worries over price increases dominate the Christmas shopping season, the latest KPMG Next Gen Retail survey shows. The report also found low levels of trust in sustainability and environmental claims by brands, suggesting that ‘greenwashing’ is impacting customer buying decisions. As cost becomes a key issue, online shopping is also seeing a resurgence, particularly […]
Cahill named year’s top PR student
Síona Cahill has been awarded the diploma student of the year by the Public Relations Institute of Ireland (PRII) representative body. Cahill is an account director at DHR Communications. A Longford native, she is an experienced broadcast communicator, strategist and advocate in the charity and NGO sector. She was awarded the institute’s Gladys McNevin trophy […]
Spar Christmas ad tops European poll
BWG Foods’ Spar ‘Finding Christmas’ TV commercial created by Publicis Dublin has been voted Europe’s favourite retailer Christmas ad in a poll conducted by ESM: the European Supermarket Magazine edited by Steve Wynne-Jones. As part of its annual ’12 Ads of Christmas’ contest, ESM put out the call to its readers earlier this month to vote […]
McCaughey to chair new audio awards
Pearse McCaughey will chair the judging panel for the inaugural Irish Audio Awards launched by Radiocentre Ireland. The awards are supported by the Institute of Advertising & Design (ICAD) to “promote and encourage the highest standard of Irish audio creativity.” McCaughey headed up creative at Des O’Meara & Partners, Irish International (now BBDO Dublin) and […]
Dentsu homes in on Christmas cost concerns
Concerns about the rising cost of living are impacting on Irish people’s intentions to spend on some categories this Christmas, Dentsu’s latest Pulse report shows. The categories include food and drinks consumed at home, heating the home and decorating it with Christmas lights. Around three-quarters of Irish adults are concerned about the rising cost of […]
Coke tops Brandshout poll for December
One of the world’s leading consumer brands most associated with Christmas, Coca-Cola, tops the Brandshout ad recall poll for December, up from 13th place in November. Coke/Diet Coke pipped SuperValu (sixth in November) to top the end of year survey with Dunnes Stores, Guinness and last month’s poll topper Lidl making up the top five. […]
TG4 presents Cusack’s story for Christmas
The life and times of one of Ireland’s finest actors, Cyril Cusack, features in a documentary on TG4 on Christmas Day. Cusack’s career began in the early days of Irish silent cinema and saw him conquer stage, screen and TV. Cusack appealed to many generations across his 75-year career. To some, he was the Irishman […]
Marketing Network adds four new accounts
Marketing Network have announced four new accounts – Tito’s Handmade Vodka, LeasePlan International, Burns Petfood and 67 Spritz. The PR team headed up by Valda Boardman work with LeasePlan on curated stakeholder events, including Fleet Summit Europe last month and an international customer event in Teelings Distillery. The group have launched creative and PR campaigns […]
Huskies wins Epica award for Allianz
In the Company of Huskies has won a global Epica award for its ‘The World’s Strongest Women’ campaign for Allianz Ireland. Launched in 1987, Epica is the only global creative awards judged by the press, with editors and relevant journalists from over 50 countries – an independent jury whose members combine public objectivity and experts […]
BBDO shares Simon’s worrying new message
BBDO Dublin has created a new campaign for Dublin Simon to highlight a major and unwelcome development in Dublin’s housing and homelessness crisis. Homelessness is now so commonplace that many people have become desensitised to it. An eviction notice in Dublin is nothing new, but what is new, is the higher number of elderly renters […]
Reach to roll out US operation next year
Reach plans to launch a dedicated US operation in 2023, with particular focus on growing its American audience for the Mirror, Express and a new online iteration of the Irish Star. Recruitment has begun across reporting, social media, multimedia and editor roles, for jobs to start in the new year. Current staff are also invited to […]
