C&C is encouraging consumers to look to the lighter side of life with its new Bulmers Light ‘Floaty Little Devils’ campaign created by Goosebump. The ads will run in the coming weeks across TV, out of home (OOH), digital, PR, radio, social and in-trade. The campaign’s tongue-in-cheek idea aims to highlight the brand’s low calorie […]
ArchiveFebruary, 2022
Apple advertising now worth $3.7bn
Apple’s advertising business is now worth over $3.7 billion a year, having more than doubled in 2021, new research from market analyst Omdia shows. The data and analysis comes from Omdia’s latest report, Apple and Advertising, which provides net advertising revenue forecasts split across media, company and format for 67 markets and global regions. Apple’s […]
Bloom returns to Phoenix Park
Bord Bia has announced that Ireland’s gardening festival Bloom is back in the Phoenix Park in Dublin over the June bank holiday weekend. Now in its 16th year, the festival returns to a physical event after two virtual #BloomAtHome events. With consumer spend on gardening reaching a record €1.2 billion in 2020, Bloom is a […]
Global rolls out Amplify 3D ads
Global have launched their Amplify brand across their large-format digital network in Ireland. Amplify is the company’s new platform for 3D digital outdoor (DOOH) content. The business commissioned sample ads and developed content guidelines to show advertisers and agencies how 3D can be delivered on their Transvision and dX networks. Colin Leahy, managing director, Global […]
Thinkhouse announce three top appointments
Youth agency Thinkhouse has announced three new senior appointments after what co-founder Jane McDaid described as “a year of growth”, with a 50 per cent headcount increase. Donagh Humphreys becomes head of social and digital innovation, Kieran O’Donovan head of client service and Lynsey Paisley now heads up integrated creative strategy. Prior to joining Thinkhouse […]
Connelly Partners acquires Zoo Digital
Creative agency Connelly Partners has acquired the Dublin-based Zoo Digital agency for an undisclosed sum. In a statement, Connelly Partners said the deal will see the new entity’s workforce grow to 45 people with plans to further expand. Connelly Partners Dublin, based in Irishtown, came about following the sale of Strategem iLabs by Keith Lee […]
BBDO Dublin nets Fisher as planner
Omnicom’s BBDO Dublin has appointed Paul Fisher as its new head of strategic planning. The news follows the recruitment of four new hires in the agency’s creative department. Fisher joins from Ringers Creative, preceded by client side experience as AIB’s head of consumer marketing, as well as agency stays at Target McConnells, Bloom and JWT […]
Rothco again gets tough for AIB ads
To mark AIB’s continued sponsorship of the GAA, Rothco, part of Accenture Interactive, have launched the newest chapter of ‘The Toughest’ platform. Entitled ‘Tough Can’t Quit’, the ads extol the commitment of club championship players, coaches and fans who give everything they’ve got to the team and to making the sport great up and down […]
Only one in four people buy from Irish sites
Just one in every four consumers in Ireland is currently said to be making a conscious effort to purchase goods and services from Irish websites, a study commissioned by Digital Business Ireland (DBI). The research by Ireland Thinks is based on a nationally representative sample, which DBI says was recently collected from a pool of […]
Reach out to entertain guests at Buzz.ie party
Publisher Reach hosted its first launch event post-pandemic to celebrate newly-acquired Buzz.ie. Over 100 guests from ad agencies along with some loyal readers packed into the Sugar Club in Dublin for an evening of music, comedy and special guest interviews. The event doubled up as a celebratory brand showcase to mark the site’s recent rebrand. The night […]
TAM lines up webinar series
TAM Ireland will run a series of three Wednesday webinars in February providing advertisers with an opportunity to learn from TV success stories, understand the long and short-term benefits of TV advertising and explore what makes effective TV campaigns for brands. After each session, a deck of slides on the relevant topic will be made […]
Premier Sports to show four FA Cup games
Premier Sports will broadcast live four fourth round Emirates FA Cup games this weekend. The coverage kicks off this Saturday from 12pm as Thomas Tuchel’s Chelsea side host League One side Plymouth Argyle. The Blues qualified for the fourth round by Chesterfield in a comprehensive 5-1 victory and will be hoping for something similar against […]
98FM goes with Sam Mumba and rebrand
Dublin music radio station 98FM has unveiled a new look, a new sound and some new faces, including Samantha Mumba (pictured) who will host a new Saturday night music show from this weekend called ‘Good Time Anthems’. The ‘Gotta Tell You’ chart topper will entertain a 98FM audience with Old Skool and contemporary dance and […]
