A new VHI campaign by Publicis points to how its new centres take a 360-degree view of people’s health with the insurer’s own doctors, consultants and medical teams on call. The multi-channel campaign formats showcase just some of the many services on offer, including urgent care, paediatrics and diagnostics in an animated, heart-shaped health centre. […]
ArchiveMarch, 2022
PML Group rolls out Impact Awards winners
Personalities, summer vibes, sustainability and event-based marketing were common themes among the ten winning out of home (OOH) campaigns in this year’s PML Group Impact Awards. The awards are selected from more than 800 OOH campaigns with research by Ipsos MRBI. The list of winners feature in full exclusively in the March issue of Marketing.ie. […]
Fogarty’s Admatic may include overseas titles
Irish online advertising platform Admatic may in time be expanded to include international media titles, including those in the UK and US. Admatic.ie was launched by former agency owner Stuart Fogarty to provide advertisers with direct media buying. The service also extends to the creation of advertising campaigns, copy clearance and copy dispatch. The platform […]
Local papers run free ads to help Ukraine
Local Ireland newspapers are running free page ads this week in support of the Irish Red Cross Ukraine appeal in response to Russia’s invasion of its neighbour, which has led to a major humanitarian crisis throughout the country. Transportation issues mean that the most efficient way of helping those in need is by donating money […]
Virgin moves news bulletin to 7pm
Virgin Media Television is moving its nightly news bulletin to 7pm five nights a week across Virgin Media One as Coronation Street and Emmerdale take on new time slots. Coronation Street now airs hour-long episodes on Monday, Wednesday and Friday at 8pm, while Emmerdale is on at 7.30pm with an extra episode every Thursday at […]
20 Questions with Hilary Quinn, Diageo
Hilary Quinn is marketing director at Diageo Ireland. She started her career at Unilever in the personal care division before joining Coca-Cola Western Europe. She led the launch of Coke Zero, the brand’s first innovation for over 20 years and Coke’s partnership of the London 2012 Olympic Games. She joined Diageo in 2020 and has overseen two […]
Disney+ Amplifies message for Turning Red
Disney+ has broken new ground in out of home (OOH) advertising in Ireland with the launch of its new movie, Turning Red. In a media first, the streaming service has teamed up with Mediaworks and PML Group’s Source division to become the first campaign to use Amplify, Global’s new digital platform across its large format […]
Neeson voices documentary for Tourism Ireland
Tourism Ireland in the US unveiled its marketing plans for 2022 at an event in New York attended by tour operators, travel agents and journalists from the tri-State area. Guests also attended the premiere of a new documentary called Ireland at the AMC Lincoln Square, home to the largest Imax screen in North America. The film […]
Core rolls out Census ‘Be Counted’ campaign
The ‘Be Counted’ campaign developed by Core launches across all media channels this week, reminding everyone in Ireland to be “a voice for yourself, your family, and your community” on Census night 2022. The media, planned by Zenith, runs across all TV and video on demand (VoD) platforms, radio, digital audio, out of home, print […]
Dromoland to host women’s open
Dromoland Castle in Co Clare is to stage the Women’s Irish Open on the 450-acre estate’s 18-hole championship course in September. The return of the Ladies European Tour event is also supported by the Irish Government and Clare County Council. It will be the first time women’s professional golf will have been played in the […]
Aisling Bea set to front Jameson campaign
Irish actor and comedian Aisling Bea has been recruited by Irish Distillers as its new brand ambassador for Jameson whiskey. With a new campaign called ‘Widen the Circle’, created by TBWA\Dublin, the global whiskey brand owned by Pernod Ricard is trying to replace the brand’s ‘triple filtered, twice as smooth’ functionality with a consumer lifestyle […]
