The Public House have launched a campaign for Unicef Ireland’s Ukraine appeal. The hard-hitting ads examine the current situation for children affected by the Russian invasion with a sound design driven radio spot which sets up the innocent scene of young children ‘playing soldiers’ and violently interrupts them with the real sounds of the weapons […]
Archive2022
Huskies and GroupM combine to combat racism
GroupM Ireland and In the Company of Huskies have partnered together to develop a through the line campaign for INAR (Irish Network Against Racism). The campaign coincides with Anti-Racism month and is aimed at driving awareness about the iReport.ie app and website, which is a vehicle for people across Ireland to share racist incidents confidentially. […]
Sound of W, a Ukrainian’s account
Vladyslava Denys is a mother, a working creative and a proud Ukrainian. Slava was president of the Art Directors Club of Ukraine. She will be a judge for the 2022 ICAD Awards and a keynote speaker at their festival in June. This is her vivid account of her flight from her homeland with her daughter. […]
Spin 103.8 duo joke about art of seduction
Graham O’Toole and Nathan O’Reilly, the comedy duo from Spin 103.8’s Fully Charged morning show, have launched a new podcast on GoLoud about the art of seducing would-be partners – supposedly the world’s only podcast dedicated to shifting. Each week the two self-professed experts will sit down with a well-known guest to explore their shifting […]
Dynamo rebrands Compu-b as Select
Dynamo has rolled out a new identity for Compu-b with the company’s six stores nationwide and 23 Stormfront stores in the UK rebranded as Select. The move makes Select one of the largest Apple premium resellers in both territories with projected annual group sales of €130 million. The rebrand coincides with the network’s launch of […]
More being spent on eating out and holidays
As pandemic restrictions are lifted, Irish consumers are spending more on eating out, holidays and concerts than before the pandemic, new research by Radiocentre Ireland, the new industry body for audio indicates. Some habits that are set to change for good as one in three people who currently work from home want to continue to do […]
IAPI announces cubs heading for Cannes
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the seven Cannes Young Lions (CYL) teams that have been selected, following a two-round judging process to represent Ireland at what is referred to as the Oscars of advertising: Cannes Lions. CYL is a global creative competition that allows young industry talent to compete against […]
Hyundai to sponsor Corrie and Emmerdale
Car company Hyundai Ireland have agreed a deal with Virgin Media Solutions to sponsor ITV’s popular soaps Coronation Street and Emmerdale. The deal, which was brokered by Havas Media, comes after Hyundai had backed Corrie since 2017, making it one of the longest-standing sponsorship packages across the Virgin Media Television channels. The value of the […]
Reach morning titles total 248k readers
Publisher Reach flags success of its morning market offering as it passes one year since the Irish Daily Mirror and the Irish Daily Star newspapers joined forces. The joint print offering continues to provide advertisers with strong audiences in the Irish red top market offering a combined reach of 248,000 readers going by the latest figures […]
Bloom creates pizza worship for Just Eat
Bloom created a PR stunt for Just Eat by surprising the winner of the food home delivery brand’s game changer award, Dough Box co-owner Donal Byrne, with an all-singing Gospel group belting out a version of ‘Oh, Happy Day’ outside his pizza shop in Bray. The idea of the stunt was to build awareness of […]
Boys+Girls paints pictures for Colourtrend
A new ad campaign has been launched for Irish paint brand Colourtrend titled ‘A World of Quality in Every Colour’. Created by Boys+Girls, it is the first major campaign since 2016, when the late Eoghan Nolan’s Brand Artillery devised a series for General Paints voiced by actress Fiona Shaw. The TV campaign debuts this month […]
Sky to open four stores in Ireland
Sky plans to open four new stores in Ireland, with the first store now open in Blanchardstown Shopping Centre in Dublin. The three other stores, which are based at Crescent Shopping Centre, Limerick, Mahon Point Shopping Centre, Cork and Dundrum Town Centre in Dublin, are expected to open their doors to members of the public […]
Purpose Disruptors to host change debate
A network of advertising and marketing executives addressing climate change issues will host a discussion about the changes happening across the industry and how sustainable practices are being introduced by both agencies and clients. The Purpose Disruptors’ online session is titled ‘How Change Happens – Stories of Positive Change in Irish Adland’. Purpose Disruptors seek […]
