Archive2022

Apache creates AR Paddy’s Day game

Apache Pizza is set to celebrate being Irish like never before after creating the world’s first ever mobile augmented reality (AR) St Patrick’s Day parade game for playing on top of its pizza boxes. The interactive mobile AR game delivers Irish dancers, parade floats, snakes, trumpet players, the famous Artane Boys Band and the saint […]

Irish racegoers heading to the Cheltenham race meeting this week will find it impossible to avoid the Paddy Power ads dominating Dublin Airport. Actor Colm Meaney, retired jump jockey Ruby Walsh and former footballer-turned-pundit Peter Crouch feature in the ads highlighting the four-day festival with Digital Skyscreen and Blue Lifts formats in T1 and T2. […]

Consumer confidence is down, following Russia’s invasion of Ukraine and price hikes, the latest B&A Consumer Confidence Barometer shows. Despite most Covid restrictions coming to an end and a stable pandemic situation, consumer confidence is down majorly from January to February, amid concerns about the war in Ukraine and higher costs of living. Consumer confidence […]

Teneo Ireland’s sports advisory team was named agency of the year at the European Sponsorship Association (ESA) awards show in London. It is the third time Teneo has been nominated for this industry accolade and its second win, following a previous victory in 2017. The 15-person team is based in Dublin and provides advice to […]

The Institute of Advertising Practitioners in Ireland (IAPI) has launched the third annual Female Futures Fund (FFF) aimed at accelerating women into senior roles and ensuring that adland’s best female talent is retained and promoted by helping them realise their full potential. FFF is part of IAPI’s aim to help close the leadership gender gap […]

Core forecasts that total media spend in Ireland will grow by 10.85 per cent in 2022 to €1,233.6 million. Despite having various levels of Covid-19 restrictions in place for long periods of 2021, which hindered all areas of advertising investments and mediums, 2022 started off healthily with the overall market having grown by 20.5 per cent to […]

International trade body for TV and radio sales houses, the European Group of Television Advertising (EGTA), has suspended relations with its six Russian association members – Europa Media Group (EMG), Everest Sales, Gazprom-Media, Media-1, NRA (National Advertising Alliance) and Russian Media Group – following the invasion of Ukraine. “These past few days, we have witnessed […]

Irish take-home grocery sales fell by 4.5 per cent over the 12 weeks to February 20. Nevertheless, spending still remains 11.1 per cent higher than before the pandemic, the latest Kantar report shows. The drop in spending comes as grocery price inflation over the past 12 weeks hit 2.4 per cent, marking the seventh consecutive […]

A new VHI campaign by Publicis points to how its new centres take a 360-degree view of people’s health with the insurer’s own doctors, consultants and medical teams on call. The multi-channel campaign formats showcase just some of the many services on offer, including urgent care, paediatrics and diagnostics in an animated, heart-shaped health centre. […]

Personalities, summer vibes, sustainability and event-based marketing were common themes among the ten winning out of home (OOH) campaigns in this year’s PML Group Impact Awards. The awards are selected from more than 800 OOH campaigns with research by Ipsos MRBI. The list of winners feature in full exclusively in the March issue of Marketing.ie. […]

Irish online advertising platform Admatic may in time be expanded to include international media titles, including those in the UK and US. Admatic.ie was launched by former agency owner Stuart Fogarty to provide advertisers with direct media buying. The service also extends to the creation of advertising campaigns, copy clearance and copy dispatch. The platform […]

Local Ireland newspapers are running free page ads this week in support of the Irish Red Cross Ukraine appeal in response to Russia’s invasion of its neighbour, which has led to a major humanitarian crisis throughout the country. Transportation issues mean that the most efficient way of helping those in need is by donating money […]

Virgin Media Television is moving its nightly news bulletin to 7pm five nights a week across Virgin Media One as Coronation Street and Emmerdale take on new time slots. Coronation Street now airs hour-long episodes on Monday, Wednesday and Friday at 8pm, while Emmerdale is on at 7.30pm with an extra episode every Thursday at […]