To mark AIB’s continued sponsorship of the GAA, Rothco, part of Accenture Interactive, have launched the newest chapter of ‘The Toughest’ platform. Entitled ‘Tough Can’t Quit’, the ads extol the commitment of club championship players, coaches and fans who give everything they’ve got to the team and to making the sport great up and down […]
Archive2022
Only one in four people buy from Irish sites
Just one in every four consumers in Ireland is currently said to be making a conscious effort to purchase goods and services from Irish websites, a study commissioned by Digital Business Ireland (DBI). The research by Ireland Thinks is based on a nationally representative sample, which DBI says was recently collected from a pool of […]
Reach out to entertain guests at Buzz.ie party
Publisher Reach hosted its first launch event post-pandemic to celebrate newly-acquired Buzz.ie. Over 100 guests from ad agencies along with some loyal readers packed into the Sugar Club in Dublin for an evening of music, comedy and special guest interviews. The event doubled up as a celebratory brand showcase to mark the site’s recent rebrand. The night […]
TAM lines up webinar series
TAM Ireland will run a series of three Wednesday webinars in February providing advertisers with an opportunity to learn from TV success stories, understand the long and short-term benefits of TV advertising and explore what makes effective TV campaigns for brands. After each session, a deck of slides on the relevant topic will be made […]
Premier Sports to show four FA Cup games
Premier Sports will broadcast live four fourth round Emirates FA Cup games this weekend. The coverage kicks off this Saturday from 12pm as Thomas Tuchel’s Chelsea side host League One side Plymouth Argyle. The Blues qualified for the fourth round by Chesterfield in a comprehensive 5-1 victory and will be hoping for something similar against […]
98FM goes with Sam Mumba and rebrand
Dublin music radio station 98FM has unveiled a new look, a new sound and some new faces, including Samantha Mumba (pictured) who will host a new Saturday night music show from this weekend called ‘Good Time Anthems’. The ‘Gotta Tell You’ chart topper will entertain a 98FM audience with Old Skool and contemporary dance and […]
AIMs deadline next Thursday
The entry deadline for this year’s All Ireland Marketing Awards, aka the AIMs, presented by Marketing Institute Ireland looms. Now in its 16th year, the AIM Awards showcase achievements in Irish marketing across a range of categories. These ‘Oscars’ for marketing performance are centered on the strategic value of marketing as a driver of business […]
Parents heed reviews and word of mouth
New insights on the topic of influence show that trusted reviews are the top driver of uptake of new products with parents. The research, carried out by ParentsandBrands, asked parents to share their views on recommendations, word of mouth, the role of “influencers” and online reviews on choosing products and services to buy for themselves […]
Rothco report points to consumer shift
A new report from Accenture Interactive’s Rothco agency points to how the scale of disruption, the level of cultural and societal change that has taken place over the last two years is underestimated by brand owners. The report, called ‘Anarchists in Slippers’, explores the awakening anarchy that people are experiencing’ in the wake of the […]
KPMG extends Leona Maguire deal
KPMG is extending its sponsorship of Irish professional golfer Leona Maguire for another four years. It was one of the first commercial deals signed by the Cavan golfer when she turned pro in 2018. KPMG also sponsors the Irish Kids Golf Tour as part of its grassroots to high performance investment in Irish golf. The […]
Rob Kearney joins Virgin’s pundits
Former Leinster and Ireland full back Rob Kearney has signed up to the Virgin Media Television panel alongside Joe Molloy, Matt Williams and Shane Horgan as the Six Nations starts next week. The Louth man joins Grace Davitt, Jenny Murphy and Sene Naoupu as the tournament kicks off with Scotland v England on VM1 at […]
Emirates flies Burj stunt to push Expo
Middle East airline Emirates put a stunt woman on the spire of the world’s tallest building in a A380 flypast for a $20 million campaign to promote visits to Dubai and Expo 2020. The ad involved months of planning for the maneouvres around Burj Khalifa and Expo site with stuntwoman Nicole Smith-Ludvik, showcasing Dubai’s ‘nothing […]
IAPI says most agencies embrace D&I policies
The vast majority – 87 per cent – of the country’s advertising agencies have a diversity and inclusion policy (D&I) in place, the 2021 Census released by the Institute of Advertising Practitioners in Ireland (IAPI) shows. Equally encouraging is that 41 per cent of respondents said that a D&I policy was the key factor in […]
