Archive2022

Folk rolls out Cancer Society’s Daffodil Day ads

The Irish Cancer Society has launched a campaign aimed at inspiring people in Ireland who have been impacted by cancer to ‘take back from cancer’ this Daffodil Day. The campaign follows the life of aspiring young filmmaker Ziya Akkoç, sharing some personal moments from his life that his mother Rachel couldn’t experience during her cancer […]

Nearly 170 young agency and client talent will compete this weekend in the return of the Institute of Advertising Practitioners in Ireland (IAPI) Cannes Young Lions competition. They will be seeking to represent Ireland across the categories of print, media, PR, film, digital, design and young marketer in the Global Young Lions taking place in […]

A new group called the 3D Forum has been launched by longtime members of the Irish Direct Marketing Association (IDMA) as a way for marketers to share ideas and views about opportunities in direct, digital and data marketing. Co-founder Peter Whelehan of DMCM told Marketing.ie that the forum sets out to provide a new voice […]

The winners of the Marketing Society of Ireland’s Research Excellence Awards 2021 were announced today at a virtual ceremony led by the society’s current chairperson, Meadhbh Quinn (above), and MC’d by society treasurer, Sarah Probert of Pt78. Now in its 13th year, the awards recognise the role of research and the impact that data has […]

Kantar’s TGI survey data for the Republic of Ireland will now be released twice a year to help advertisers and agencies plan campaigns and navigate trends. Responses will be collected across the year and report on samples to capture shifts in public behaviour. In particular, the move will help indicate how the pandemic has changed […]

A new study shows that 14 per cent of Dubliners chose to go meat-free in their diet in January. The PML Group survey conducted by Ipsos MRBI indicates that for 61 per cent of that group it was the first time they had done so. The 14 per cent rate remained consistent across genders, social […]

C&C is encouraging consumers to look to the lighter side of life with its new Bulmers Light ‘Floaty Little Devils’ campaign created by Goosebump. The ads will run in the coming weeks across TV, out of home (OOH), digital, PR, radio, social and in-trade. The campaign’s tongue-in-cheek idea aims to highlight the brand’s low calorie […]

Apple’s advertising business is now worth over $3.7 billion a year, having more than doubled in 2021, new research from market analyst Omdia shows. The data and analysis comes from Omdia’s latest report, Apple and Advertising, which provides net advertising revenue forecasts split across media, company and format for 67 markets and global regions. Apple’s […]

Bord Bia has announced that Ireland’s gardening festival Bloom is back in the Phoenix Park in Dublin over the June bank holiday weekend. Now in its 16th year, the festival returns to a physical event after two virtual #BloomAtHome events. With consumer spend on gardening reaching a record €1.2 billion in 2020, Bloom is a […]

Global have launched their Amplify brand across their large-format digital network in Ireland. Amplify is the company’s new platform for 3D digital outdoor (DOOH) content. The business commissioned sample ads and developed content guidelines to show advertisers and agencies how 3D can be delivered on their Transvision and dX networks. Colin Leahy, managing director, Global […]

Youth agency Thinkhouse has announced three new senior appointments after what co-founder Jane McDaid described as “a year of growth”, with a 50 per cent headcount increase. Donagh Humphreys becomes head of social and digital innovation, Kieran O’Donovan head of client service and Lynsey Paisley now heads up integrated creative strategy. Prior to joining Thinkhouse […]

Creative agency Connelly Partners has acquired the Dublin-based Zoo Digital agency for an undisclosed sum. In a statement, Connelly Partners said the deal will see the new entity’s workforce grow to 45 people with plans to further expand. Connelly Partners Dublin, based in Irishtown, came about following the sale of Strategem iLabs by Keith Lee […]

Omnicom’s BBDO Dublin has appointed Paul Fisher as its new head of strategic planning. The news follows the recruitment of four new hires in the agency’s creative department. Fisher joins from Ringers Creative, preceded by client side experience as AIB’s head of consumer marketing, as well as agency stays at Target McConnells, Bloom and JWT […]