ArchiveApril, 2023

EV launches drive OOH market in Q1

Out of home advertising for new electric vehicles in the first quarter of the year increased the market’s display value by 60 per cent, PML Group reports in its first quarterly Watch bulletin. New EV marques launched included the Opel Mokka, Fiat 500e, Toyota C-HR, and ORA Funky Cat. SIMI said new car registrations for […]

Pieta’s annual fundraiser Darkness Into Light will continue to be sponsored by Electric Ireland until 2025. This year’s event takes place on Saturday, May 6 when around 100,000 people across 200 locations in Ireland will come together at sunrise for a walk, run, jog or swim to help raise funds and bring hope to people […]

Despite the current financial pressures on the public, a study for Penneys conducted by Amárach Research indicates that most people in Ireland have adapted their behaviour, becoming savvier than ever before with 95 per cent of people engaging in money saving hacks. The index showed that a typical person takes five actions on average to […]

GroupM media planning and buying agency EssenceMediacom Ireland has announced six new appointments. Dylan Long, Alec Thibault and Amy-Leigh McCluskey have joined the agency as account managers, while Paige Haarhoff has joined as a digital account manager. Connor Dale and Hannah Donnelly have also joined the agency in account executive roles. Long joins the agency […]

German discounter Lidl has again topped the Brandshout ad recall study conducted by Ipsos, having also led the survey in February. Vodafone moved up three places from fifth to take the runner-up spot, while McDonald’s dropped one place to third. Lidl’s closest rival Aldi dropped one place to fourth, while Tesco completed the top five […]

Irish creative agency Boys+Girls was hired to the New York Civic Pride campaign. Boys+Girls partner Pat Stephenson said the agency was invited to help with the campaign by US agency Founders. The two companies worked together on various global projects, including Netflix and Kerrygold. Both agencies are members of the independent set-up By The Network. […]

The Public House and Epic The Irish Emigration Museum welcomed the 46th President of the United States of America by bringing him up to speed on an ancestral curse. The visit of an Irish US president is massive news for a museum dedicated to the history of Ireland’s emigrants. The museum gave President Joe Biden […]

Publicis Dublin scooped the grand prix at the Irish Audio Awards held in Smock Alley Theatre for their work with Virgin Media. The agency also won in the consumer and casting categories. Other winners on the night included OneCore Media, Boys+Girls, The Public House, Raygun, Event Junkies, Symphonic, WLR FM and Bauer Media Audio Ireland. […]

This year there are more Irish jury members selected to be on the Cannes Lions judging panel than ever before, the Institute of Advertising Practitioners in Ireland (IAPI), which represents the Cannes Lions International Festival of Creativity nationally. They will help award the world’s best creative work and benchmark excellence in the south of France […]

Newstalk presenter Pat Kenny was on hand to launch the annual Wish Week, Make-A-Wish’s annual national fundraising appeal to help hundreds of Irish children who are currently living with life-threatening illnesses. The charity is appealing to the general public to help raise awareness and much needed funding for the children. This year’s Wish Week runs […]

Virgin Media Television has made some changes to its management team with Tara Moran being made head of sales while Sarah Murphy has been promoted to head of strategy, insights and trading. Moran has worked in VMTV for the past three and a half years as head of client solutions. Prior to this she was […]