Cadbury Dairy Milk maintains the position of Ireland’s most emotionally connected brand in 2023, extending its lead over competitor brands. The snack brand, which is owned by Mondelez, now has net positive emotional connection of +72, some 13 points ahead of its nearest competitor, Tayto, which scored +59 and third-placed Lidl with a score of […]
ArchiveJune, 2023
Pressure mounts on RTÉ over pay scandal
RTÉ faces a deepening crisis around the hidden payments to its highest earner Ryan Tubridy following Oireachtas media and Public Accounts Committee hearings in recent days. In a week when outgoing director general Dee Forbes tendered her resignation, a number of significant disclosures in Leinster House were made by senior Montrose executives. Geraldine O’Leary, group […]
Reach relaunches RSVP to advertisers
Advertisers and agencies attended the relaunch of RSVP at a party hosted by Reach in Zozimus in Dublin city centre. The evening of entertainment included live music by Rory from DJ and Sax, spot prizes, canapes and cocktails. RSVP was launched 12 years ago and has evolved and bridged the gap between the physical magazine […]
ASAI to review zero alcohol guidelines
The promotion of non-alcoholic drinks is to be investigated with the announcement by the Advertising Standards Authority of Ireland that it is to conduct a reviews following a number of complaints. The ASAI, a not statutory body, said it plans to publish updated guidelines in relation to the advertising of so-called 0.0 per cent alcohol […]
Kick creates ads for Irish Navy
Kick has created a campaign for the Irish Naval Service as part of the ‘Be More’ recruitment platform for the Irish Defence Forces first rolled out last year. Called Ship, the campaign’s insight is that many attributes we value and qualities we admire – represented by words such as ‘mentor’, ‘leader’, and ‘guardian’ – can […]
FleishmanHillard named top PR agency
FleishmanHillard Ireland was named top agency for the year for businesses with 11 or more employees at the Excellence in PR awards jointly organised by the Public Relations Institute of Ireland (PRII) and the Public Relations Consultants Association (PRCA). FH was judged to have “impressive client and staff retention and strong business management”. The judges […]
Irish designers win bronze at Cannes
Two young Irish designers have won bronze in the design category at the Young Lions competition in Cannes. The duo are Robin Winchester, motion designer and James Stedman, junior designer at FCB Huskies. The Institute of Advertising Practitioners (IAPI) brought all seven Young Lion teams to the festival to compete in the global competition. A […]
RTÉ thrown into crisis over Tubsgate
National broadcaster RTÉ is facing serious problems in relation to public confidence and a betrayal of trust following revelations that its flagship presenter Ryan Tubridy received €345,000 in hidden payments between 2017 and the start of this year. The fees were never disclosed in annual pay statements and raise questions over RTÉ’s accounting practices. The […]
M&S hires Moriarty for Irish farm food
British store Marks & Spencer has launched its first farm to foodhall campaign in Ireland, fronted by chef ambassador Mark Moriarty. The multimedia campaign highlights the lengths Irish farmers go to to deliver quality M&S produce. and shows Moriarty meeting with select Irish farmers behind the retailer’s fully traceable Irish beef and fresh Irish berries. […]
Aer Lingus staffer flies flag with Pride
Aer Lingus marks pride month with a video featuring Craig Fitzgerald, a member of the Aer Lingus cabin crew team and a drag performer. Fitzgerald, as his drag alter ego, Avryll Nitrate, will lead the Aer Lingus float in the Pride parade in Dublin this weekend. The video tells the story of his journey towards self-expression […]
Publicis HSE stings distract Euro fans
Publicis Dublin and Quit from the HSE use the sponsorship of the ongoing Euro qualifiers for the Republic of Ireland football team to highlight how ad breaks during games can be a battle for smokers that are trying to give up the habit for good. The campaign includes 10” and 7” stings that top and […]
Cycling Ireland appoints commercial agent
1920 Worldwide, an innovation sports agency, has been appointed by Cycling Ireland to undertake a review of its commercial activities with the aim of identifying a new sponsor to create new revenue opportunities for the development of cycling. Cycling Ireland represents all cycling disciplines on the island with 26,000 members signed up in 2022. CI […]
PR campaigns honoured with awards
The Awards for Excellence in Public Relations were presented at an event in the Round Room at the Mansion House. The awards are jointly hosted by the Public Relations Consultants Association Ireland (PRCA) and the Public Relations Institute of Ireland (PRII) to recognise the best in Irish PR, public affairs and internal communications. Heineken won […]
