Kick creates ads for Irish Navy

Kick has created a campaign for the Irish Naval Service as part of the ‘Be More’ recruitment platform for the Irish Defence Forces first rolled out last year. Called Ship, the campaign’s insight is that many attributes we value and qualities we admire – represented by words such as ‘mentor’, ‘leader’,  and ‘guardian’ – can be found in one place.

That place is on board an Irish Naval Service ship.

Co-incidentally, as the ads show, the word ‘ship’ is added to other words to give them more impact. For example, ‘leadership’ and ‘kinship’. The balance between the emotive appeal of camaraderie and the  scenes of the ship cutting through the seas is highlighted in the launch film, which was shot on the Irish Sea in May aboard the LE George Bernard Shaw.

The agency and production company Banjoman worked with Commander Frank O’Connor of the Naval Service and Commandant Lisa McMahon and their respective teams. The new campaign is intended to increase the number of recruits to the Irish Naval Service. Kick created television, video on demand, digital and social media assets for the Irish Navy.

To watch the ad click here


Agency: Kick

Client service director: John Breslin

Account manager: Andrew Browne

Strategic planner: Neil McKenna

Art director: Paudge Donaghy

Copywriter: Emmet Wright

Agency producer: Fiona McGarry

Production: Michel + Nico @ Banjoman

Lighting cameraman: Narayan van Maele

Post production: Jen Connolly & Outer Limits

Editor: Allyn Quigley

Sound: Dean Jones @ Scimitar Sound

Music: Gareth Averill




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