RTE Media Sales is looking out for a new sponsor for its popular soap drama Fair City for the first time in nine years. Insurance broker Chill signed up in 2014 and the deal was rated by Core last year as having the third biggest reach of all Irish television sponsorships. The new deal has […]
Archive2023
Cadbury extends ties to women’s football
The Public House have launched a new campaign for Cadbury urging the public to show their support for women’s football across Ireland. As a partner of the Republic of Ireland women’s team, Mondelez Ireland support grassroots clubs around Ireland with inroads to make the sport more accessible, removing some of the barriers to entry and improving […]
Thinkhouse podcast on Ben & Jerry’s
PR and youth marketing agency Thinkhouse features an interview with Kerry Thorpe, head of communications with Ben & Jerry’s in the second episode of its Thinking Out Loud podcast series. Hosted by Keith Walsh, the podcasts focus on major brands with insights from marketers on how to embrace new ways of showing regard for society […]
Tesco urges Clubcard members to check app
Tesco Ireland is encouraging customers to download and check their Tesco app for Clubcard vouchers which might be about to expire. Almost €1 million in vouchers sent on March 21 2021 are set to expire on May 21 2023. A survey found that nearly three in four Tesco customers have lost or misplaced paper money-off […]
Lucozade Energy launches AI campaign
Suntory has rolled out a new campaign for its Lucozade Energy drink created by GroupM’s Mindshare and Invention which uses artificial intelligence (AI). The work, part of Lucozade’s ‘You Can’t Beat The Original’ campaign, features a series of videos celebrating original stories. The work showcased original moments by handing over the story writing to AI. […]
Bank of Ireland backs VMTV home show
Virgin Media Television has secured Bank of Ireland for an undisclosed sum as sponsor of its new series Help Me Buy A Home which starts this Sunday at 8pm on Virgin Media One and Virgin Media Player. Fronted by Liz O’Kane and Michael Fry, the six-part property series unpacks the unfiltered realities Irish people currently […]
ASAI unveils new strategic focus
The Advertising Standards Authority for Ireland (ASAI) has launched a new strategic focus as part of its annual report. The ASAI intends to allow its board more independence and make more use of advice through forums and panels and reach out for wider industry involvement. The authority has increased resources internally for the year ahead. The […]
20 Questions with Gráinne Mullins
Gráinne Mullins is the award-winning pastry chef behind Grá Chocolates artisan confectionery. Crafted and hand painted in batches in Mullins’ hometown of Kilchreest, Co Galway, the sweets are made from locally-sourced produce like Sliabh Aughty Honey and Achill Island Sea Salt. She is the current holder of the Euro-Toques Young Chef of the Year and […]
Marketing Society to discuss bias at work
Marketers can forget how close they are to their brands. They may try to view it from an outside perspective but how honest are they really being? The natural bias that is brought to the work may result in the wrong type of activities that don’t do justice to brands. The Marketing Society will discuss […]
Campaign runs to roll out Uisce Éireann
Uisce Éireann is the new name for Irish Water, Ireland’s public water authority. The name change came into effect in January, in line with the provisions of the Water Services Amendment Act 2022. The new identity, which was created by the Richards Dee branding agency, is intended to reflect a vision of sustainability where water […]
EV launches drive OOH market in Q1
Out of home advertising for new electric vehicles in the first quarter of the year increased the market’s display value by 60 per cent, PML Group reports in its first quarterly Watch bulletin. New EV marques launched included the Opel Mokka, Fiat 500e, Toyota C-HR, and ORA Funky Cat. SIMI said new car registrations for […]
Electric Ireland extends Pieta support
Pieta’s annual fundraiser Darkness Into Light will continue to be sponsored by Electric Ireland until 2025. This year’s event takes place on Saturday, May 6 when around 100,000 people across 200 locations in Ireland will come together at sunrise for a walk, run, jog or swim to help raise funds and bring hope to people […]
Penneys study points to savvier consumers
Despite the current financial pressures on the public, a study for Penneys conducted by Amárach Research indicates that most people in Ireland have adapted their behaviour, becoming savvier than ever before with 95 per cent of people engaging in money saving hacks. The index showed that a typical person takes five actions on average to […]
