Archive2023

IAPI Census points to cautious optimism

Average billings for Ireland’s media agencies were down by 10 per cent to €112 million last year while media revenue in the first six months of 2023 reversed the trend by a similar ratio to €64m compared to the same period last year, the industry’s latest annual analysis by the Institute of Advertising Practitioners in […]

Ireland’s TDs and senators have been warned not to be complacent about the future of news and current affairs on radio and that many services seen as essential for democracy are under threat. The Independent Broadcasters of Ireland (IBI), the body representing 34 independent stations, told a briefing meeting in the Dáil that reform of […]

Premier Sports (PS) will return to the UK early next year subject to competition approval having agreed to take back control of the business which was recently sold to the Swedish-owned Viaplay Group of TV, streaming and radio channels. PS content will continue to be delivered on Sky and Virgin. Streaming customers can continue to […]

Patrick Kielty’s first outing in hosting the Late Late Toy Show on Friday night went well with the comedian-actor averaging 1.46 viewers on RTE One, making it the country’s top rated show this year. The show yielded an audience share of 81.5 per cent, which translates as four out of every five people watching television […]

Loyal Dunnes Stores customers could be in for an unwelcome surprise in the run-up to Christmas as the retailer has reduced the deadline on its popular €10 off €50 vouchers can be used to buy groceries. Up to last weekend, Dunnes allowed customers a 14-day period to use the vouchers but a new scheme has […]

In his article in the November issue of Marketing.ie, John Fanning recommends two books for Christmas, one of which, Prophet Song by Irishman Paul Lynch, has just won the Booker Prize. Given the alarming scenes in Dublin city centre recently, both the book and Fanning’s words about it are timely. Here’s what he wrote (three […]

Publicis Dublin has won two of the three legs in a contest for the ESB group business. The agency run by Geraldine Jones (pictured) will now handle Electric Ireland and ESB corporate assignments. TBWA\Dublin, which was the agency for Electric Ireland and other ESB divisions for some years, retains the ESB Networks account. In more […]

Louise O’Reilly is chief executive of the Business to Arts charity that encourages private sector support for the arts through corporate partnerships. She works with businesses like Bank of Ireland, Accenture, CBRE, ESB, and Arthur Cox to SMEs across the country to promote engagement with the arts and greater social impact. 01 What was your […]

Abi Moran, chief executive of Folk Wunderman Thompson, has been elected as the new president of the Institute of Advertising Practitioners in Ireland (IAPI) for the next two years. She will assume the post at the start of January. She succeeds Seán Hynes, co-founder of Bonfire. Moran has worked in adland for over 20 years […]

Mobile brand Vodafone and the German insurer Allianz have been named as the country’s most effective sponsorships for their Ireland rugby and Women’s Aid campaigns respectively, the Onside agency and the Marketing Institute reports. Voted upon by Ireland’s marketing professionals, the two brands were recognised as this year’s ‘industry trailblazers’ at a breakfast sponsorship conference […]

Rockshore, the Diageo-owned Irish lager and cider brand, has hired pop star Ronan Keating for its new Christmas campaign, ‘The most refreshing time for a beer’. Created by M&C Saatchi London, the campaign is designed to build on Rockshore’s summer activity in creating a fame-driving piece of work offering a ‘Refreshingly Irish’ take on the […]

European ferry company Stena Line hired Deloitte Digital’s Acne to roll out a new autumn/winter campaign. Acne in Ireland is headed up by executive creative director Dylan Cotter (pictured) and client service director Jimmy Murphy. Following a competitive pitch held in spring of this year, Stena Line appointed Acne to develop a new brand platform […]

Woodie’s is bringing back its ‘Mrs Higgins’ Christmas ad for the fourth year in a row. The popular ad will premiere during the Late Late Toy Show this Friday (November 24), marking the start of its latest festive run. The ad shares the story of ‘Mrs Higgins’ and the celebration of community spirit. It relates […]