Sky Media has launched Viewing Passions, a new targeting tool using Sky’s first party data to create audiences based on viewing to a particular show or channel genre. From home improvement enthusiasts to movie buffs, from horse racing fans to food lovers, Sky Media identifies the heaviest viewing cohorts to any channel, programme or genre, […]
Archive2023
An Posts wraps up book awards deal
An Post has renewed their headline sponsorship agreement with the Irish Book Awards. The company first sponsored the awards in 2018 and this new deal, of which the details were not disclosed, runs until 2025. Now in its 18th year, the awards celebrate and promote Irish writing to readers nationwide. Each year it brings together readers, […]
Mediahuis study highlights digital bias
New research by Mediahuis shows that two in three adults engage with digital news apps and sites at least once a week. The ratio increases to seven in 10 adults over 45 years of age. While four in 10 (39 per cent) read the newspaper more than once a week, the figure rises to 48 […]
BBDO homes in on EBS mortgages
BBDO Dublin has created a new campaign for EBS designed to dramatise one of the company’s key benefits: at EBS consumers get a dedicated mortgage advisor throughout the mortgage journey. The work, which runs across TV, radio, social, digital and out of home, focuses on the claim that customers get a mortgage person who looks […]
Nils Leonard to visit Dublin next month
Uncommon Creative Studio founder and former Grey London creative boss Nils Leonard will visit Dublin next month to address a seminar hosted by the Marketing Society and the Institute of Advertising Practitioners (IAPI). Leonard will share his insights and experiences spanning over 18 years in adland. He was Grey’s chief creative officer at a time […]
Business Post buys UK research agency
Red C Research owner the Business Post Group has acquired UK agency Relish Research for an undisclosed sum. Relish will join BPG as a sister brand alongside Red C, founded by Richard Colwell (pictured). The deal strengthens BPG’s presence in the UK market where Red C’s operation is managed by Richard Barton and Charlotte Butterworth. […]
Bauer Media to acquire iRadio
Bauer Media Audio Ireland has entered into an agreement to purchase iRadio, the youth music station operating in the North East, Midlands and North West for an undisclosed sum. The acquisition is subject to customary closing conditions, including regulatory approval. It will allow Bauer Media to extend its total weekly radio reach to almost 1.9 […]
Boys+Girls picks up Musgrave account
Boys+Girls has won the Musgrave account, which includes the SuperValu and Centra supermarkets and convenience stores. The appointment follows a three-way contest with BBDO and the incumbent, TBWA\Dublin. Pt78 was the pitch doctor. Boys+Girls has previous experience on the retail front having handled Superquinn and Aldi campaigns. Based in Portobello, Boys+Girls other clients include Bord […]
Dervan to help judge Effies mark two
Current Marketer of the Year Paul Dervan, chief marketing officer at the National Lottery, is among the judges who will decide on the second round of entries for Effie Awards Ireland. The judging is due to get underway later this month. The round two judging panel consists of 22 professionals who have helped deliver successful […]
Bank of Ireland appoints Folk
Following a competitive pitch process involving four agencies, Folk Wunderman Thompson have been appointed by Bank of Ireland as their lead creative agency. In a statement issued by the bank, it was stated that a “newly built interdisciplinary team, TheBankCollective” by WPP, of which Folk is a member, will provide client service. The other three […]
Kent and O’Shea join MotY judges
Two leading Irish marketers have joined the judging panel for this year’s Marketer of the Year award competition honouring Ireland’s foremost marketing talent. The two new judges are Kevin Kent, head of marketing, Laya Healthcare and Ruth O’Shea, director and head of marketing and communications at Grant Thornton. Kent and O’Shea join last year’s award […]
An Post study shows celebrity power
A survey by An Post indicates that 64 per cent of buying decisions made by 16-24 year olds are based on a recommendation, content or ads from an influencer or celebrity they follow on social media. The same age cohort is also spending the most online with 21 per cent having outlays of over €100 […]
TABS to host lunch in September
The Advertising Benevolent Society, better known as TABS, will host a fundraising lunch in September. The event follows last year’s generous response from the industry which raised €25,000. TABS is a completely voluntary organisation and all funds raised go directly where they are needed most, supporting people from Ireland’s advertising industry and their families who […]
