The Marketing Society of Ireland looks to the latest in consumer trends, retail strategies and the workplace in a forthcoming session entitled ‘Harnessing Signals for Change’. Three industry experts will talk about the insights and trends that are transforming food, retail and the workplace in Ireland. The three speakers are Grace Binchy of Bord Bia, […]
ArchiveFebruary, 2024
MyVo voiceover agency launched
A new voiceover agency for the making of TV and radio commercials has been launched. MyVo is a partnership between the Brennan Acting Agency and Sound Entertaining! All the voice actors on MyVo’s books have been selected by veteran actor Morgan C Jones (pictured), who has been a well known voice in Ireland on campaigns […]
Industry mourns death of Onside’s John Trainor
The death has occurred of Onside founder and chief executive John Trainor, 52, after an illness. Highly respected and popular, he was widely regarded as Ireland’s doyen of sponsorship. A quietly-spoken and modest businessman, he let his hard work and dedication in promoting the role of sponsorship in the fields of sport and entertainment do […]
Core expresses concern about RTÉ
Ongoing cuts to RTÉ’s content budget are of concern to the advertising industry, Core’s Outlook 2024 report claims. The agency, whose divisions include Starcom, Zenith and Spark Foundry, said that RTÉ’s cost saving plans, which “seem inevitable”, will see budget cuts of €10 million this year. Such retrenchment by the national broadcaster, together with any […]
Virgin’s ‘It’s Playtime’ sequel rolled out
Publicis Dublin has launched a second campaign for Virgin Media’s ‘It’s Playtime’ platform. Building on last year’s ‘Toys’ creative, the campaign celebrates how the brand can empower its customers to unleash their play, in whatever way they choose. The ads urge consumers to break free from life’s dullness by homing in on two characters with […]
JYSK to sponsor Taste of Dublin
Danish interiors retailer JYSK has agreed to sign up as the headline sponsor of the Taste of the Dublin food festival. Details of the deal negotiated were not disclosed. The festival will take place for the first time in one of Dublin’s best known Georgian squares – Merrion Square – in June. A larger turn-out […]
Global estimates over 23m weekly journeys
A new report by Global Media & Entertainment in Ireland reveals that there are 23.3 million journeys made each week in Ireland. The research, which was conducted by Ipsos B&A, delved into the behaviours and mindsets of outdoor audiences across Dublin city, the Greater Dublin area, Cork, Galway, Limerick and Waterford. The study also details […]
Radio audience hits 3.4m listeners
The latest Joint National Listenership Report (JNLR) figures for the period January to December 2023 shows that the daily radio audience hit 3.4 million listeners, growing by 193,000 listeners compared to 2022 daily listenership levels. Radiocentre Ireland says that 91 per cent of Irish adults and 87 per cent of 15–34-year-olds listen to radio every […]
Boys+Girls roll out PhoneWatch ads
Boys+Girls, has launched a new multichannel campaign for PhoneWatch monitored home security systems. The campaign was inspired by the fact that homes protected by the alarm system are known to be four times less likely to be burgled. The series of ads feature a fictitious burglar bootcamp where would-be house thieves are taught to avoid […]
Allianz ads highlight drop out in sport
Allianz Ireland has rolled out #StopTheDrop, a campaign developed by its creative agency F&B Huskies to help reverse the worrying decline in sports participation among Irish schoolgoers. The German insurer plays a key role in supporting GAA, including its support for the Allianz Leagues, All-Ireland Senior Football Championship and Allianz Cumann na mBunscol. Since 2006, […]
Cancer groups unite for new campaign
Three of Ireland’s leading cancer charities, namely Breast Cancer Ireland, Breakthrough Cancer Research and the Marie Keating Foundation, have joined forces for the first time to launch a new campaign entitled ‘Face Up To Cancer’. The three groups aim to raise funds for cancer research and support services across the island of Ireland, while also […]
Griffith College marks 50 years
Griffith College, the higher education institution that provides courses in marketing and media studies, celebrates its 50th anniversary this year. To mark the golden jubilee, the Dublin college hosted a GC50 business breakfast at its South Circular Road campus. Minister for Further & Higher Education Simon Harris gave the keynote speech. The event was attended […]
Radio spend up four points to €164m
Radio revenue last year came in at €163.9 million, up four per cent on 2022, Radiocentre Ireland has reported. The last quarter of 2023 was particularly buoyant with spend up seven per cent for that period. Radio continues to increase its share of the advertising market in Ireland, with industry sources estimating that the total […]
