International gaming company Tonybet Casino hired former Republic of Ireland striker and Talksport presenter Tony Cascarino to feature in its first TV commercial in Ireland. The ad opens with a close-up shot of Cas who gasps as it appears a sudden realisation has come over him. In a scene reminiscent of The Usual Suspects, he […]
ArchiveMarch, 2024
Best hired to promote North
Tourism Ireland has hired former Ireland rugby international Rory Best as part of a new campaign to promote Northern Ireland in Britain. The promotion includes an online video as part of a partnership with The Telegraph. The tie-up also includes online articles some of the top golf courses, hidden gems, food offerings and entertainment, as well […]
Media Bureau founder Michael Bowles dies
The death has occurred of Michael Bowles, founder of The Media Bureau (TMB) media buying and planning agency. TMB was launched almost a half century ago as Ireland’s first media independent. Among the media executives who worked at the agency were Pat Donnelly, Liam McDonnell, Steve Shanahan and Ruth Payne. In 2003, Michael Bowles sold […]
TBWA rolls out new Eir campaign
Eir has unveiled a €2 million campaign following the telco’s €1.2 billion, five-year investment in Ireland’s fibre and mobile network infrastructure. BBDO won the business last year and is leading the ‘Eir for all’ roll out following its merger with Omnicom’s sister agency, TBWA. It is the French-owned company’s first new identity since its rebrand […]
Bauer Media buys Beat 102-103
German media group Bauer Media Audio has agreed a deal to buy Beat 102-103, the youth music station broadcasting across south eastern counties for an undisclosed sum. The station is a sister station of WLR in which The Irish Times has a 75 per cent stake. The deal is contingent on closing conditions and regulatory […]
McCaughey launches Curious Orange
Digital marketer Emmet McCaughey has launched a new agency called Curious Orange. He is joined by former Acorn, Epsilon and Media.Monks colleagues Linda O’Connor and Brian Finucane in rolling out the new venture. McCaughey believes that the evolution of remote work, AI and automation has created a perfect storm which allows a new start-up to […]
ASAI shortens its title to ASA
The Advertising Standards Authority for Ireland (ASAI), the country’s advertising self-regulatory body, has changed its name to the Advertising Standards Authority (ASA) as part of a refresh which also includes a new-look website and updated social media channels. The ASAI has been in operation since 1981. The revamp was rolled out to “continue to foster […]
Epic work wins audio grand prix
The Public House and Bridge Studio were awarded the grand prix at the annual Irish Audio Awards for their work with Epic The Irish Emigration Museum which saw ‘the boys from the NYPD Choir’ join together for the first time to sing ‘Galway Bay’, in a nod to the Christmas ballad ‘Fairytale of New York’ […]
Roe for Marketing Society creative talk
Publicis Dublin creative director Ger Roe is among the speakers that will discuss the health of creative in advertising at a Marketing Society event in early April. Roe will be joined by Andrew Tindall from System 1 and Amy Rodgers from the World Advertising Research Centre (Warc) who will share research and evidence-based analysis and […]
Sky doubles up as Ireland sponsor
Sky Ireland is the new shirt sponsor of the Republic of Ireland’s men’s football team and has extended its backing of the women’s national side. Details of the four-year contract were not disclosed by the Football Association of Ireland (FAI) or Sky but the deal is said to be worth around €8 million. The men’s […]
Just Eat delivers ads ás gaeilge
Just Eat has produced a new version of its ‘Did Somebody Say’ track ás gaeilge along with a series of out of home ads in the Irish language. At the end of Just Eat’s latest campaign, which features global superstar Christina Aguilera and hip-hop artist Latto, people will be able to hear ‘Did Somebody Say’ […]
Ogilvy rolls out new Bord na Móna work
Ogilvy has created a new national campaign for Bord na Móna titled ‘We’re Doing More’. The activity builds on the ‘More than Móna’ message with imagery by award-winning illustrator, Eiko Ojala. The ads showcase Bord na Móna’s sustainability strategy as the company pursues a plan to deliver renewable energy to support Ireland’s green energy requirements […]
Nilan now VMTV’s programme boss
Anthony Nilan has been appointed by Virgin Media Television (VMTV) as its director of programming in place of Bill Malone who left the broadcaster in December 2022 to pursue other business interests. Nilan has held several roles at VMTV since joining almost a decade ago. He worked in commissioning and, more recently, as head of […]
