ArchiveMarch, 2024

Netflix and Prime joint lead streamers

A report by the JustWatch streaming guide shows that Netflix and Amazon’s Prime Video accounted for over half of Ireland’s streaming market with the two each having a 27 per cent share in the final quarter of 2023. Disney was next in line with a 21 per cent stake, followed by Paramount on nine per […]

The Institute of Advertising Practitioners Ireland (IAPI) have announced the teams shortlisted for this Cannes Young Lions. The competition showcases up-and-coming talents in Ireland’s advertising and communications industry. The judging panel had to adjudicate on 105 entries this year. The shortlisted teams presented their entries to judges this week. From these presentations, seven teams will […]

20 Questions with Deirdre Schwer, Audi Ireland

Deirdre Schwer is head of marketing and customer experience at Audi Ireland. She has worked across the auto industry on BMW, Mercedes-Benz and General Motors brands. She developed a sponsorship programme, which includes RTE Radio 1’s Second Captains series and a partnership with Stella Cinemas. 01 What was your earliest ambition? To become a primary […]

Roisin Keown, chief executive of The Brill Building advertising agency, has been invited by the Ireland Network Chicago, the largest Irish business network in the US, to join 11 other Irish female entrepreneurs in attending Doing Business in Chicago, a business forum focused on business women targeting expansion into the Illinois market. The forum runs […]

Irish advertising and film production agency The Tenth Man has expanded into the UK with the opening of an office in London. The move marks a step forward in the company’s global growth strategy, allowing them to better serve their international client base, and help achieve the ambition of becoming a major independent agency by […]

McDonald’s served up the best recalled of the 1,000-plus out of home (OOH) campaigns tracked by PML Group and Ipsos B&A last year, and once again took the award in the dining category of the 2024 Impact Awards, beating competition from within the QSR and fast food sectors. Media was by Zenith. The Chef sauce […]

The death has occurred of Hugh Oram, author of The Advertising Book, a history of Irish advertising which was published by Derek Garvey’s MO Books in 1986. Oram was a prolific writer and journalist who worked as a magazine editor with Frank Grennan’s publishing company, Jemma Publications, for many years. Other books he wrote included […]

Press Photographers Ireland (PPI) has issued a statement following the controversy over the release of pool pictures to reputable media outlets by Britain’s royal family. The PPI said that the incident highlighted the critical issue of ethical sourcing of imagery in daily consumption of news. Kate Middleton, Princess of Wales, apologised for changing a Mother’s […]

Brennans Bread has launched a campaign aimed at promoting awareness for the Irish language during Seachtain na Gaeilge. The ads leverages cultural moments in time to give viewers phrases they can use in everyday life. A series of videos features viral moments such as RTÉ reporter Teresa Mannion’s “Don’t take unnecessary journeys”, Roy Keane’s “That’s […]

Ian McGrath has returned to work at Dentsu and has taken on the new role of chief operating officer (COO) for media. He will work alongside group COO, Joe Webb, the former Independent News & Media (INM) director. McGrath spent 13 years at Carat up until the time he left in 2014 to join MediaCom, […]

Bauer Media Audio Ireland has appointed Eamon Fitzpatrick as its group commercial director. The newly-created role follows the German group’s recent purchase of the Media Central sales house. Fitzpatrick will be in charge of the commercial strategy for Bauer in Ireland across agency, direct and digital audio advertising. He started his media sales career in […]

Visa has signed up 18-year-old Paralympic swimmer Róisín Ní Riain for Team Visa ahead of the Paris 2024 Paralympic Games. The announcement follows Ní Riain’s return from Australia where she won five gold medals at the Citi Para Swimming World Series in Melbourne, allowing Ireland to achieve second place on the overall medals table. The […]

Onside Sponsorship has been appointed by the International Federation of American Football (IFAF) to develop the bidding and commercial programmes for its 2026 Flag Football World Championship. The joint men’s and women’s event in 2026 will be the first Flag Football World Championship to feature qualifying slots for the Olympic Games following confirmation of the […]