Boots Ireland has rolled out a campaign for its No 7 Future Renew skincare range warning consumers when the UV index reaches damaging levels. The work was developed by GroupM’s EssenceMediacom across TV, VoD, social, radio and digital out of home (DOOH). The DOOH executions include live warnings which are triggered when the UV index […]
ArchiveApril, 2024
Go-Ahead on a re-run with Dublin GAA
Public bus company Go-Ahead Ireland (GAI) is extending its existing three-year sponsorship with Dublin GAA which covers sponsorship of the men’s and women’s adult leagues and championships across football, hurling, and camogie until at least 2026 for an undisclosed sum. Dublin GAA’s club adult league and championships comprise 88 clubs with thousands of players competing […]
TPH supports Goal campaign for Gaza
The Public House (TPH) has created a pro bono campaign for Goal highlighting the inhumane conditions Palestinians face in war torn Gaza. Imminent famine, widespread disease, dehydration and escalating violence has created a catastrophic situation for more than two million people living in the strip. Despite the horrific scenes shown on news reports everyday, the […]
IBI appoints Kelly as chief executive
The Independent Broadcasters of Ireland (IBI) has appointed Michael Kelly to the new role of chief executive. The IBI represents the interests of Ireland’s independent radio broadcasters and their listeners with government, regulatory authorities, and stakeholders at a national and European level. The organisation claims that radio services provided by its member stations deliver a primetime […]
Roe joins Cannes print jury
Publicis board creative director Ger Roe has been appointed by the Cannes Lions festival to the print and publishing jury. The former Young Advertising and CDP Associates creative has a track record which includes awards from Cannes, LIA, Sharks and One Show festivals. He joins international advertising experts in honouring the best creative work worldwide […]
Boys+Girls roll out Centra meals ads
Love is well and truly in the aisles in Centra’s first ‘Dinner Made Easy’ campaign created by Boys + Girls to launch Centra’s freshly prepared meals range. Breaking stereotypes and redefining the ready meal dinner experience, the campaign tells the story of an unexpected romance at the ‘dinner made easy’ section of a Centra. At […]
Mitchell heads marketing at Guaranteed Irish
Sinead Mitchell has been appointed by Guaranteed Irish as head of communications, PR and marketing. She has a wealth of experience in marketing and communications with over 15 years working in healthcare, hospitality and within agency and consultancy roles. She will be responsible for the strategy in engaging members, network growth, and the building of […]
Its4women.ie sponsors Oliver Callan show
Insurance brand Its4women.ie has agreed a 12-month deal with RTÉ Media Sales to sponsor Oliver Callan’s morning show on RTÉ Radio 1 for a fee of around €300,000. Brokered by B Connected Media, the contract includes five 10-second sponsor-credited stings per show, credited promos on Morning Ireland, Today with Claire Byrne, Liveline, Drivetime and Brendan O’Connor, […]
Study highlights notice paid to TV ads
A study by Amplified Intelligence, Red C Research and TAM Ireland on the attention paid to ads broadcast on linear television and video on demand (VoD) concludes that 62 per cent of Irish viewers engage regularly with commercial and ads on TV increase likelihood to buy by 30 per cent. Dr Karen Nelson-Field, CEO and […]
DMG and AIG back golf podcast
As the Masters is about to get underway in Augusta, sports broadcaster Shane O’Donoghue has a new series of golf podcasts. Drawing on his contacts in covering golf for TV networks worldwide, O’Donoghue’s ‘Major Moments’ podcast is a partnership with DMG Media and AIG Insurance. The series features player interviews and behind-the-scenes insights. The first […]
RTÉ expenses report provokes outcry
A news report on the front page of The Irish Times at the weekend outlining the expenses claimed by senior RTÉ executives has provoked a strong reaction from a number of marketing and media executives. In a post published on the LinkedIn social media platform, Ciarán Norris, who is the global agency lead on the […]
JCDecaux seeks new bike sponsor
Out of home contractor JCDecaux is in the market for a new naming sponsor for its Dublin Bikes rental scheme as the current contract with Now, Sky’s streaming subscription service, comes to an end. The €750,00 a year, three-year asking price allows the scheme’s partner €150,000 in outdoor advertising and a series of radio promotions. […]
RTÉ to cover 19 weeks of GAA
RTÉ coverage of this year’s GAA hurling and football championships will see 19 weeks of games in an effort to avoid any repeat of the GAAGo controversy around the number of paid-for and free-to-air games last season. RTÉ and the GAA came in for strong criticism for showing high profile games behind a paywall. Half […]
