Ten agencies have come together to devise Ireland’s first national alternative Black Friday campaign challenging high-consumption culture. Titled ‘Less Buying, More Being’, the ads encourage Irish consumers to support sustainability. The creative campaign was developed through the Good Life 2030 Ireland project by over 40 professionals in Bonfire, Core, Droga5, Folk VML, Havas, Publicis, The Public […]
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Extra.ie adds Hot Press news slots
DMG Media Ireland has agreed a deal with Hot Press magazine which sees Extra.ie news, entertainment and sport website to host a daily news feed. The collaboration delivers a curated news stream from Hot Press daily on a dedicated HP channel. While synonymous with rock music news, interviews and reviews, Hot Press also covers current […]
IAPI adds Goldsmith and Carey to executive team
The Institute of Advertising Practitioners in Ireland (IAPI) has added two new members to its executive team. Kate Goldsmith (right) joins as awards and performance director and Sophie Carey as communications and project manager. Goldsmith’s newly-created role will span the overall planning, creation and delivery of IAPI awards programmes, membership growth and initiatives, including the […]
JCDecaux adds two new Digi48s screens
JCDecaux has expanded its digital out of home (DOOH) footprint by adding two new Digi48s in prime Dublin locations. The new screens bring the company’s DOOH universe to over 300 screens. The newly converted Digi48s are located in high-traffic areas in Milltown, Dublin 6 and Clonliffe Road, Dublin 3, maximising exposure to large audiences on […]
Boys+Girls shares SuperValu’s Christmas cheer
Boys+Girls has launched SuperValu’s festive campaign, celebrating magical moments that make an Irish Christmas special. The campaign features three commercials highlighting how SuperValu’s Signature Tastes food products and everyday real savings products help create festive magic in Irish homes. The ads see the return of the SuperValu family that have become familiar faces on TV […]
Aisling O’Sullivan Starcom’s new deputy MD
Core has announced that Aisling O’Sullivan has been made deputy managing director of Starcom. She has been with the agency since 2016, worked as business director for two years and served as a board director for over five years. With over 14 years experience in marketing and media, she previously worked in digital planning, buying […]
Granite adds Coalface to its digital offer
Cork digital agency Granite has acquired Coalface, a Limerick-based data science and digital marketing company, in “a seven-figure deal comprised of cash and equity”. In a statement issued on behalf of Granite, it was reported that the agency group’s workforce is set to increase to 145 digital specialists, and its revenues are expected to exceed […]
Saoirse Ronan fronts ISPCC Christmas ad
When Christmas dreams turn to Christmas nightmares for many children in Ireland, Childline can be their only lifeline. This is the stark message from the ISPCC children’s charity in their Christmas appeal. Voiced by Academy Award nominee Saoirse Ronan, ‘Once I Was That Child’ is a powerful piece that shocks the listener into hearing that […]
Tenth Man rolls out Champion’s Bare Essentials
International creative agency The Tenth Man has developed a winter campaign for fashion brand Champion called ‘Bare Essentials’. The European message redefines what it means to be protected from the elements, using a visual narrative that strips back the unnecessary to reveal what truly matters. Models appear exposed yet shielded by Champion’s winter outerwear, showing […]
Guinness shows can-do in reviving Anticipation
Guinness is urging more people to experience drinking stout at home with its new ‘Dancing Can’ campaign, a nod to the classic ‘Anticipation’ ad showing Irish actor Joe McKinney dancing around a pint. The new campaign highlights the ritual and playful anticipation of pouring a pint of stout at home with Guinness Nitrosurge. Created by […]
Hammel voted top marketer for Promise brand
Greta Hammel has been named this year’s Marketer of the Year for her leadership in driving the Donegal-produced Promise Gluten Free bread and Gallagher’s Bakehouse brands through remarkable periods of growth by reimagining how consumers engage with the products. Starting with Promise, Hammel identified an opportunity to take a brand that had been confined to […]
Crowe and Tighe voted top journalists
Sunday Independent writers Marie Crowe and Mark Tighe have jointly won Journalist of the Year at the awards run in association with Newsbrands Ireland. Entry to the competition was open to any work published in print, online, video, or audio from national newspapers or digital news members of The Press Council of Ireland with a […]
TG4 billboard builds on crime drama
TG4 recreated a crime scene for the roll out of a new tease-and-reveal billboard on Eglington Road in Donnybrook to promote its new Irish language drama Crá which the Irish language television station co-commissioned with BBC Northern Ireland. The special used lightweight replica soil, grass and crime scene props. The campaign was created by The […]
