Mars Wrigley has appointed Siobhan McAuley as interim market head for Ireland in the Mars health and wellness division in the UK and Ireland. In her new role, she will develop, manage, and execute Irish market strategy to drive sustainable growth across the business, with a focus on the Kind and Trü Frü brands in the […]
ArchiveApril, 2026
Zamparelli again fronts for Pieta
Broadcaster Jennifer Zamparelli is the brand ambassador for this year’s Pieta Darkness Into Light campaign, urging individuals, families and communities right across Ireland and worldwide to walk at daybreak in support of the charity’s suicide and self-harm prevention services. The campaign is again supported by Electric Ireland. An estimated 177 walks will take place across […]
Muldowney takes lead role at Verve
Experiential and brand activations agency Verve has promoted Barry Muldowney (above) to the role of group managing director. Ronan Traynor, who launched the agency 35 years ago, is now executive chair. Verve has offices in Dublin, London and Amsterdam. More recently, it opened an office in Singapore to service clients in the Far East. Verve […]
DMG takes major stake in WLR
DMG Media Ireland has acquired a majority shareholding in WLR. The acquisition sees the Waterford radio station join the Irish Daily Mail and a host of online brands across four core pillars: newspapers, consumer digital, B2B and broadcast. WLR is the leading independent radio station serving Waterford city and county attracting 65 per cent of […]
Deloitte sponsors Swim Ireland programme
Swim Ireland has secured Deloitte as its new sponsor. The multinational business services group for its performance programme supporting Ireland’s high-performance swimmers and divers as they prepare for international competitions. The three-year deal – details of which were not disclosed – extends through to Los Angeles 2028 and beyond. Ambassador The 2024 Irish Sports Monitor […]
Applegreen backs Nova’s PJ & Jim
As Radio Nova celebrates the fifth year on air of its breakfast show, Morning Glory with PJ & Jim (weekdays, 6am to 10am), the station has announced the Applegreen forecourt retailer as the show’s new backer. To launch the new sponsorship, the show was broadcast live from Applegreen’s revamped site at M4 Enfield Westbound. Growth The […]
Droga5 rolls out new VHI work
Droga5 Dublin, part of Accenture Song, has launched its latest campaign for the VHI healthcare provider. Entitled ‘When It Means Everything’, the campaign marks the latest step in VHI’s ongoing evolution from a traditional health insurer to a total healthcare provider, spotlighting the breadth and depth of services available to its members. Awareness Designed to […]
