Unilever Ireland has announced the results of a survey for Lyons Tea which reveals that 46 per cent of those living abroad don’t make it home for Christmas. The research by Behaviour & Attitudes is part of the Bring The Talk Home campaign giving people the chance to win flights for loved ones to come home. The study looks into the tastes and trends of the Irish diaspora and shows what Irish people miss most when away at Christmas.
Some 52 per cent said they most miss their Christmas lunch at home with family and friends, followed by meeting up with family and friends for a chat over a cup of tea – 12 per cent. Tea is the most missed Irish product for Irish people living abroad (27 per cent), with Irish crisps and chocolate following close behind. The survey claims Lyons Tea is the tea brand people yearn for most, with a 47 per cent rating.
Mobile apps are the most popular form of communication for people living abroad with 47 per cent stating they use Skype, Viber and What’s App most to keep in touch with friends and family at home. Surprisingly, just 11 per cent used Facebook most, with 16 per cent texting and 12 per cent calling home from a mobile. Only eight per cent of people living abroad said they call home most using a landline and just six per cent emailed.
Lyons Tea will team up with Today FM’s KC Show for a show broadcast from Dublin Airport on December 19, People can win Lyons Tea mugs and limited edition branded Christmas jumpers in a Facebook competition from December 2. For more on the Bring The Talk Home campaign visit www.lyonstea.ie The advertising campaign (see above) was created by Rothco and public relations is handled by WHPR.
