New year, new face, new body As well as some updates to your hard copy of Marketing this month, we have given our online presence a facelift, as Aisling McMahon explains content management is crucial For many years Strata3 has been publishing the highlights of each issue of the Marketing at www.marketing.ie. Each month we […]
Articles Archive
West’s Awake
Brendan Buckley intends to put Galway agency Impact Media on the national marketing map
Future Path
Global warming? That’ll do nicely, says adland. Breandan O Broin forecasts what may lie ahead and fires bouquets at Carlsberg and Chef brands for the use of Irish in their ads Our first ST column of the new year (What, another one? Already?) opens with the finest piece of cataclysmic copywriting we’ve seen since St […]
Story Telling
Shift Happens James Dunne on why changes on the digital front are nudging people to click ahead Digital? Everyone, from clients to agencies are scrambling to get a grip on how it will impact on their brands and businesses. As hype goes, nothing excites scares, motivates and just plain confuses marketers and agencies more than […]
INTANGIBLE TEENS
Intangible Teens Kathy O’Meara looks at the teen market, a valued group of consumers so hard to influence they make the Scarlet Pimpernel appear more ubiquitous than David Beckham Intangible, impervious, intransigent – positively incorporeal, getting a marketing message to today’s elusive 15-24 age group requires a skill set of Leviathan complexity. Some marketers are […]
Tyranny of choice
Kathy O’Meara on why our crowded mediascape is making things tough for the best of sellers
Operation health inspection
John Gibbons explains why the market was crying out for proper monitoring of our hospitals
Rediscovering mojo
Stuart McLaughlin on why business and the arts should combine to unearth a new magic
