Belgian agencies strike over pitches


‘Bar fight’ for Spa Barisart sparkling water. The ad won the grand prix for Brussels agency Duvall Guillaume at the Sharks festival in Kinsale last September. Belgian agencies are up in arms over client pitches.

Agencies in Belgium have gone on a one-strike in protest against unethical pitching guidelines set by clients as outlined in the industry charter. Every agency has pulled all campaigns for the day and are refusing to answer their phones and communicate with clients.

Members of the Association of Communications Companies (ACC) are drawing attention to the abuse of the ACC pitch charter and are working together to promote the strike.

Agency websites have been set up to form a letter of protest. People are urged to click from agency to agency to read more of the letter at

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