Bord Bia has moved its creative and media accounts following a summer review. Irish International has been appointed to handle Bord Bia creative work, while Mindshare will handle media buying and planning, a spokesperson for the national food and drink marketing board confirmed to Marketing.ie. Cawley NeaTBWA, Chemistry, DDFH&B and the incumbent, McCannBlue, all presented in recent weeks.
As well as Mindshare, Starcom and Initiative contested the media. The account moves from Carat.
A decision on the Road Safety Authority (RSA) creative, media and digital is expected next week.
