Ireland’s food and drinks promotions body Bord Bia has been shortlisted for four of its campaigns in the annual Marketing Society research excellence awards. Bord Bia’s Irish IMF Exporters Billion Dollar Baby campaign is in the running in the two categories of brand development and strategy and qualitative research. Glanbia’s ‘Local Tuning’ Avonmore in China campaign has been nominated in the innovation in research approach category.
Bord Bia’s work for Barry’s Tea Golden Opportunity campaign is also shortlisted in the innovation category. Research agencies Behaviour & Atittudes (B&A) and Red C are both strongly represented among the shortlist. B&A has campaigns for Arytza’s Cuisine de France and RTE (with RedBee UK) in the brand development and strategy category and Fáilte Ireland’s The Gathering is shortlisted in innovation, in tandem with Fitzpatrick Associates.
B&A is also shortlisted in the public policy and social research category for RTE’s Euro election exit poll. Red C has three campaigns shortlisted – for IAB Ireland’s mobile advertising case study in the Advertising research category, TV3’s Algorithm in the excellence in data analytics section and the People’s Budget in public policy and social research. Spark Market Research has two campaigns shortlisted, for Down Syndrome Ireland and AIB.
MediaCom’s digital attribution model for Sky is shortlisted in the data analytics category, as is MediaVest’s work for mobile brand, 48. Coyne Research’s ‘Bringing Debt to Life’ work for Ulster Bank is also among the campaigns shortlisted in advertising research, along with Millward Brown’s Smithwick’s Squirrel creative development for Diageo. The awards will be presented at the Marketing Society Christmas lunch in the Shelbourne on December 5.
Mario Rosenstock (above), known for his take-offs of Roy Keane, Jose Mourinho and Miriam O’Callaghan on Ian Dempsey’s Breakfast Show on Today FM, returns as guest entertainer.
