Bord Gais out to pitch

Bord Gais Eireann (BGE) is inviting tenders for its advertising, below the line (BTL) and online advertising accounts. DDFH&B and its sisters agencies in the JWT-aligned group, RMG Target and RMG Digital, handle BTL and online services for the gas and electricity supplier.
BGE’s media buying and planning is handled by Mindshare, part of the WPP’s Group M network. BGE is spending €2 million on its Big Switch move to electricity supply in Ireland. RTE presenter Lucy Kennedy is fronting the multimedia campaign.
Public relations is not part of the review as BGE made assessments of PR agencies earlier this year. Following a review, it was decided to appoint Fleishman-Hillard to corporate projects and Pembroke Communications for its promotional services.
Agencies interested in pitching for the three-year contracts have until November 5th to declare an interest.

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