The Skoda car account has moved to Boys and Girls following a pitch process also involving Bloom and Publicis. The incumbent, Owens DDB, continues to handle the Volkswagen business. Boys and Girls handled Nissan up to recently. The agency’s co-founder, Fiona Scott, was hired as pitch doctor, following her handling the brand’s media review earlier this year.
After seeing presentations from a number of agencies, the Japanese car brand stayed at MediaVest. The agencies invited to pitch for Nissan’s creative include Chemistry, Guns or Knives – a sister agency of Rothco, which handles Opel – and In the Company of Huskies.
There are seven Skoda passenger cars – Citigo, Fabia, Rapid, Octavia, Yeti and Superb. Skoda sold 7,816 cars in Ireland last year, up 24 per cent on 2014, through a network of 26 dealers with a market share of 6.3 per cent. Skoda has been part of the VW Group since 1993. Pictured are Eimear Walshe, Skoda Ireland and Anton Savage, Today FM.
