Core Media’s sponsorship specialist arm Livewire has made Noel Martyn its new head of sport. Martyn has worked in advertising and media agencies for 26 years and was previously with Core’s Mediaworks and Mediavest and at Dentsu Aegis Network’s Carat. His clients included Bank of Ireland, Cadbury, Spar, Irish Life, Road Safety Authority (RSA) and TG4.
He also advised major investors in sports sponsorship, including Liberty Insurance and McDonald’s, while also devising programmes for brands in the entertainment industry. Prior to his new role, he worked with Mediaworks with responsibility for strategy and business development. He will now work on programmes for sports rights holders and brand sponsors.