Outdoor contractor Bravo has released a final shortlist of 15 companies for its ‘Make Me Famous’ competition. The idea of the contest is to give Irish SMEs the chance to win a campaign to the value of €150,000 on transport posters. Irish brands ‘primed for take off’ but lacking advertising funds were invited to pitch.
The campaign has the potential to reach 1.6 million commuters over two weeks. The judging panel includes Liam McDonnell, Aegis; Bill Kinlay, Mindshare; David Sheridan, CIE; James Barry, Bravo; Mark Fielding, ISME and John Kelly, AIB Business Banking. Bravo said they received a total of 214 entries.
The 15 finalists are involved in providing everything from tanning products to specialist foods. The shortlist also includes a travel website, a skincare firm and a company specialising in carbon control. The winner will be announced at a reception in the AIB Bankcentre in Ballsbridge on Thursday, April 12.
The shortlist and more details on the competition are at http://makemefamous.ie/index.php/home/