F&B Huskies has unveiled its ‘Pawscription’ pet insurance campaign for Allianz Insurance. The ads aim to reframe the emotional value pets hold for their owners and drive home the message that insurance doesn’t just benefit the pet, it benefits the owner too. Research has shown that pets help ease stress, promote exercise and improve cognition […]
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First Effie Awards jury announced
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the jury for the first round of judging in this year’s Effie Awards Ireland 2023. Effie is a global forum for marketing effectiveness. The awards are open to agencies and brands that want to be recognised for effective marketing efforts that make a difference and achieve […]
Digital spend up four points to €860m
Digital advertising spend in the Irish market last year reached €861 million, the latest results of the IAB PwC Online Adspend report show. The figure reflects a growth rate of four per cent year on year. Display advertising was up by three points to €513m in 2022, driven by the growth in video at seven per […]
Jeff rocks again for Three Ireland
Boys+Girls has created a new commercial for Three Ireland which sees the return of Jeff the bearded dragon lizard rocking out to Joan Jett’s track ‘I Love Rock ‘n’ Roll’. Shot by award-winning direct Tomas Jonsgarden and produced by Paul Holmes’s Ponder, the ad picks up on the award-winning ‘Jeff’s World’ featuring the Bonnie Tyler […]
Bonfire highlights visits for Alone
Bonfire has created a campaign for Alone to encourage more people to volunteer built on the simple truth that it feels amazing to make someone elderly feel amazing. The insight is based on interviews with volunteers and older service users who said how much the visits mean to them. “You don’t know how rewarding it […]
The Brill Building adds NDC campaign
The National Dairy Council (NDC) has appointed The Brill Building to create and run their campaign this year. The award-winning creative shop first began working with NDC last year by rolling out a strategic and creative project for the brand. The Brill Building announced double revenue growth for 2022 and projected they are on track […]
Droga5 rolls out new Woodie’s TV ad
Woodie’s new TV ad, entitled ‘Larry’, airs this weekend with a focus on the power of community and the benefits of sharing resources. The retailer says Irish communities pool resources by sharing DIY, home and garden products. The motivation for sharing may be because the item is bulky and hard to store, expensive or something […]
Starcom retains Musgrave account
Starcom, part of Core, has retained the Musgrave group account following a final two-way head-to-head with PHD. The Musgrave business includes SuperValu, Centra, SV Insurance and Frank & Honest coffee. Meanwhile, Energia has appointed Core’s Zenith to handle its media after a review which included EssenceMediacom and the incumbent Dentsu. Neither the Musgrave nor the […]
Cadbury extends ties to women’s football
The Public House have launched a new campaign for Cadbury urging the public to show their support for women’s football across Ireland. As a partner of the Republic of Ireland women’s team, Mondelez Ireland support grassroots clubs around Ireland with inroads to make the sport more accessible, removing some of the barriers to entry and improving […]
ASAI unveils new strategic focus
The Advertising Standards Authority for Ireland (ASAI) has launched a new strategic focus as part of its annual report. The ASAI intends to allow its board more independence and make more use of advice through forums and panels and reach out for wider industry involvement. The authority has increased resources internally for the year ahead. The […]
EssenceMediacom make six appointments
GroupM media planning and buying agency EssenceMediacom Ireland has announced six new appointments. Dylan Long, Alec Thibault and Amy-Leigh McCluskey have joined the agency as account managers, while Paige Haarhoff has joined as a digital account manager. Connor Dale and Hannah Donnelly have also joined the agency in account executive roles. Long joins the agency […]
Lidl retains top Brandshout spot
German discounter Lidl has again topped the Brandshout ad recall study conducted by Ipsos, having also led the survey in February. Vodafone moved up three places from fifth to take the runner-up spot, while McDonald’s dropped one place to third. Lidl’s closest rival Aldi dropped one place to fourth, while Tesco completed the top five […]
Boys+Girls helps launch New York Pride
Irish creative agency Boys+Girls was hired to the New York Civic Pride campaign. Boys+Girls partner Pat Stephenson said the agency was invited to help with the campaign by US agency Founders. The two companies worked together on various global projects, including Netflix and Kerrygold. Both agencies are members of the independent set-up By The Network. […]
