BBDO Dublin has created a new campaign for EBS designed to dramatise one of the company’s key benefits: at EBS consumers get a dedicated mortgage advisor throughout the mortgage journey. The work, which runs across TV, radio, social, digital and out of home, focuses on the claim that customers get a mortgage person who looks […]
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Boys+Girls picks up Musgrave account
Boys+Girls has won the Musgrave account, which includes the SuperValu and Centra supermarkets and convenience stores. The appointment follows a three-way contest with BBDO and the incumbent, TBWA\Dublin. Pt78 was the pitch doctor. Boys+Girls has previous experience on the retail front having handled Superquinn and Aldi campaigns. Based in Portobello, Boys+Girls other clients include Bord […]
Dervan to help judge Effies mark two
Current Marketer of the Year Paul Dervan, chief marketing officer at the National Lottery, is among the judges who will decide on the second round of entries for Effie Awards Ireland. The judging is due to get underway later this month. The round two judging panel consists of 22 professionals who have helped deliver successful […]
Bank of Ireland appoints Folk
Following a competitive pitch process involving four agencies, Folk Wunderman Thompson have been appointed by Bank of Ireland as their lead creative agency. In a statement issued by the bank, it was stated that a “newly built interdisciplinary team, TheBankCollective” by WPP, of which Folk is a member, will provide client service. The other three […]
TABS to host lunch in September
The Advertising Benevolent Society, better known as TABS, will host a fundraising lunch in September. The event follows last year’s generous response from the industry which raised €25,000. TABS is a completely voluntary organisation and all funds raised go directly where they are needed most, supporting people from Ireland’s advertising industry and their families who […]
Folk gets smart with Vodafone ads
Vodafone has become the first mobile operator in Ireland to offer smartwatch cellular connectivity through a new add on service called OneNumber. The service simply lets consumers share their mobile plan with a Samsung smartwatch while they are out and about. So even if a phone is left at home, connection is maintained. The service […]
Folk wins Water Safety Ireland
WPP creative agency Folk Wunderman Thompson has been awarded the advertising account for Water Safety Ireland (WSI) following a competitive tender process, details of which were not disclosed by a spokesperson for the winning agency. WSI, a body supported by the Government, promotes safe attitudes and behaviours in and around Irish waters. WSI was previously […]
A week to go to Cannes-alysis
There is just a week to go to this year’s look-back on the Cannes creative festival on the Cote d’Azur at an event hosted by the Institute of Advertising Practitioners in Ireland (IAPI). Creative advertising changes all the time but it undeniably drives progress for people, business and society. Cannes Lions supports and celebrates creativity […]
Jameson worldwide moves to Ogilvy
Ogilvy has been appointed by French drinks giant Pernod Ricard as the lead global agency for Irish Distillers’ Jameson whiskey. The WPP agency’s remit will include global strategic and creative duties in a bid to further enhance the spirit’s fortunes. Ogilvy was awarded the business after a competitive pitch process managed by independent consultancy R3. […]
Havas prescribes Sunday World
Havas Dublin has rolled out a new campaign for the Sunday World. Called ‘Your Daily Dose’, the ads position the tabloid as the go-to source for all the news people want to know and talk about, from crime and sports to showbiz and lifestyle. Building on the idea that consuming news is a habitual act, […]
Epic’s ads show AI’s portrayal of Irish
The Public House’s continuation of last year’s Epic ‘This Is Not Us’ campaign for the Irish emigration museum now studies the prevalence of negative Irish stereotypes found in modern tech and popular culture, with a particular focus on artificial intelligence. The campaign runs across social, digital and out of home, with a heavy emphasis on […]
Brill Building rolls out new NDC ads
The National Dairy Council (NDC) has launched a nationwide marketing campaign introducing the Grass Roots Movement (GRM) to consumers across Ireland. Created by The Brill Building, the campaign runs across TV, out of home, video on demand, digital and social media. GRM is the Irish dairy industry’s response to environmental sustainability. The movement forges a […]
Pressure mounts on RTÉ over pay scandal
RTÉ faces a deepening crisis around the hidden payments to its highest earner Ryan Tubridy following Oireachtas media and Public Accounts Committee hearings in recent days. In a week when outgoing director general Dee Forbes tendered her resignation, a number of significant disclosures in Leinster House were made by senior Montrose executives. Geraldine O’Leary, group […]
