MediaCom Ireland is handling the launch of the HBO mini-series The Last of Us showing on Sky Atlantic and streaming on Now. The post-apocalyptic drama based on the best-selling video game of the same name stars Chilean-American actor Pedro Pascal, famous for his role in Narcos, and Bella Ramsey, the English actress who starred in […]
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Love Irish Food launches award
Love Irish Food and out of home contractor Global has launched its 2023 brand development award with an estimated value of €150,000. The award provides LIF member brands with the chance to win a national out of home campaign from Global through the media company’s national retail network. The award includes a creative bursary and […]
Austin gets new ops role at BBDO
BBDO Dublin has made a key internal promotion at the outset of the new year with Karen Austin stepping into the newly-created role of business and operations director. With over 11 years in client service roles, Austin joined the Sandymount agency in 2021 from Rothco, now Droga5. At BBDO, she has led teams on Northern […]
Javelin gets truly nostalgic for Spry
It’s all part of a new campaign by Javelin to raise awareness of Spry Finance’s equity release products for the over-60s. The campaign centres around the creative idea of ‘Because life never gets old’. The TV ad follows a couple, Jimmy and Elaine from when they first meet, locking eyes across a 1970s dance floor, […]
Culliton’s LWA takes stake in Bloom
Creative shop Bloom has joined LWA Group, the Colin Culliton-owned business which has acquired a majority stake in the agency for an undisclosed figure. Bloom was founded in 2000 by David Quinn and Damian Penco. Clients include Citroen, Brady Family Ham, Banking & Payments Federation, Lloyds Pharmacy, KittenSoft, MyHome.ie, Just Eat and Sunway Travel. Bloom […]
HSE ads urge smokers to reclaim control
Publicis Dublin’s new campaign for the HSE aims to motivate smokers to take back control and give up smoking with the help of the Quit service. In the ads, nicotine has been personified to show smokers through the human traits of manipulation and controlling behaviour, the hold it can have on them, and vitally, the […]
Public House creates fun with FBD ads
The Public House have launched a new communications campaign for FBD to promote their car, home and farm insurance products. Most insurance shoppers consider less than three insurers at renewal time, so being top of mind is crucial. The campaign is the latest iteration of FBD’s ‘Support. It’s what we do’ platform, first developed by […]
Folk delivers An Post’s Tin Man story
One of the best Irish ad campaigns this Christmas comes from An Post. Taking inspiration from the much-loved novel, The Wonderful Wizard of Oz, the campaign features the iconic Tin Man character, who as the age-old story goes, is in need of some love – he is without a heart and goes in search of […]
Spar Christmas ad tops European poll
BWG Foods’ Spar ‘Finding Christmas’ TV commercial created by Publicis Dublin has been voted Europe’s favourite retailer Christmas ad in a poll conducted by ESM: the European Supermarket Magazine edited by Steve Wynne-Jones. As part of its annual ’12 Ads of Christmas’ contest, ESM put out the call to its readers earlier this month to vote […]
McCaughey to chair new audio awards
Pearse McCaughey will chair the judging panel for the inaugural Irish Audio Awards launched by Radiocentre Ireland. The awards are supported by the Institute of Advertising & Design (ICAD) to “promote and encourage the highest standard of Irish audio creativity.” McCaughey headed up creative at Des O’Meara & Partners, Irish International (now BBDO Dublin) and […]
Huskies wins Epica award for Allianz
In the Company of Huskies has won a global Epica award for its ‘The World’s Strongest Women’ campaign for Allianz Ireland. Launched in 1987, Epica is the only global creative awards judged by the press, with editors and relevant journalists from over 50 countries – an independent jury whose members combine public objectivity and experts […]
BBDO shares Simon’s worrying new message
BBDO Dublin has created a new campaign for Dublin Simon to highlight a major and unwelcome development in Dublin’s housing and homelessness crisis. Homelessness is now so commonplace that many people have become desensitised to it. An eviction notice in Dublin is nothing new, but what is new, is the higher number of elderly renters […]
Public House creates Kahlúa global ads
Creative agency The Public House have helped the Absolut Company launch a new global campaign for Kahlúa. The ads get to the heart of the coffee liqueur’s brand’s playful personality, celebrating three serves: the espresso martini, frozen mudslide and white russian. The aim of the campaign is to reposition Kahlúa in the treat space for […]
