Bartle Bogle Hegarty, aka BBH, is teaming up with the Institute of Creative Advertising and Design (ICAD) work closely together to drive forward the Upstarts programme. Publicis-owned BBH, which opened its doors earlier this year with Tesco Ireland as its founding client, will be the first official agency partner of ICAD’s creative education programme. The […]
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Tesco staying put at Mindshare
Despite reports to the contrary, the Tesco Ireland media buying and planning will remain at Mindshare. While there was a recent media pitch for the British multiple back in June, Mindshare will continue to handle the business in Ireland, while another GroupM agency, EssenceMediaCom, will look after it in a number of other Eastern European […]
IAPI seeks replacements for Field and Fulham
The Institute of Advertising Practitioners in Ireland (IAPI) are seeking two members to join the institute’s board following the retirement of Fiona Field and Jamie Fulham. Field, who has been a board member for the past five years, is managing director of Omnicom’s OMD, while Fulham, served on the board for the past two years […]
Publicis and OMD retain Irish Rail
Following a review of its creative and media buying services, Irish Rail-Iarnród Éireann, has reappointed Publicis and OMD. Irish Rail recently invited BBDO Dublin, Boys+Girls, TBWA\Dublin and the incumbent, Publicis, to make presentations. The CIÉ group, comprising Irish Rail, Bus Éireann and Dublin Bus, put its media buying out to three agencies. Havas and Spark […]
AAI to host talk on pitching process
The often fraught issue of pitching for business in adland is the subject of this month’s Association of Advertisers in Ireland (AAI) Toolkit session. ‘Life’s a Pitch’ is a client and agency discussion on why it doesn’t have to be this way, and how to minimise business disruption in the creative agency pitch process, with […]
BBDO again voted top agency at Sharks
BBDO Dublin has retained its status as Ireland’s Advertising Agency of the Year at the Shark Awards. Also, its VW ‘Zero Carbon’ billboard was nominated both as a finalist at the Immortals and as the only Irish representative at the Campaign Ad Net Zero awards. BBDO retain its top agency award in recognition of its […]
Folk rolls out Irish Life pensions campaign
Folk Wunderman Thompson have launched a new campaign to drive awareness of Irish Life’s responsible pensions and the difference they could be making for the planet. The ads aim to bring peace of mind to those who are making sustainable efforts in their everyday life, showing how their pension savings can align with these values […]
IAPI names four judges for Eurobest
Four Irish judges have been nominated by IAPI to judge this year’s Eurobest awards. The line-up consists of 102 industry experts from across Europe who honour excellence and set the European benchmark for creativity. Karl Waters (pictured on extreme left), creative partner, Folk Wunderman Thompson, will sit on the social and influencer jury. The other […]
Tesco Ireland marks 25 years with ad
To mark 25 years in business, Tesco Ireland is highlighting its relationships with local suppliers and farming families in its latest ad campaign, marking ‘25 years of little helps’. The TV ad has suppliers over the past 25 years, including Country Crest fresh produce, McCann Orchards and Certified Irish Angus Producers Group, whose members supply […]
Welsh appointed CD at Connelly Partners
Eoin Welsh has been appointed creative director of independent creative agency Connelly Partners Dublin. He is part of the Boston-based group’s global creative team, led by chief creative officer Alyssa Toro. A native of Dublin, Welsh has worked in South Africa for the last 30 years at Ogilvy, TBWA and Havas Worldwide where he was […]
Vodafone gets BrandShout call
Mobile phone brand Vodafone tops the latest BrandShout ad recall survey for September, moving up from second place in August. German discounter Lidl was in second place. Sharing third place in the latest survey were McDonald’s and Sky, moving up from seventh and ninth place respectively. Aldi was fifth while Guinness dropped two places to […]
Hughes to chair ASAI board
Former DDFH&B group chief executive Miriam Hughes has been named as the new chairperson of the Advertising Standards Authority for Ireland (ASAI), the self-regulatory body responsible for promoting high standards of marketing communications nationally. Hughes replaces IAB boss Suzanne McElligott, who had been acting as interim chair. McElligott intends to remain on the ASAI board. […]
Radiocentre Ireland launches fun ads
Radiocentre Ireland is rolling out an ad campaign poking fun at the tech giants by highlighting the many advantages radio has to offer. Adapted from work originated by Radiocentre UK, the activity will include out of home (OOH), social and digital, print, and, of course, radio. One, spot, called ‘Cookies’, has the narrator introducing an exciting […]
