The Public House have launched a new communications campaign for FBD to promote their car, home and farm insurance products. Most insurance shoppers consider less than three insurers at renewal time, so being top of mind is crucial. The campaign is the latest iteration of FBD’s ‘Support. It’s what we do’ platform, first developed by […]
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Folk delivers An Post’s Tin Man story
One of the best Irish ad campaigns this Christmas comes from An Post. Taking inspiration from the much-loved novel, The Wonderful Wizard of Oz, the campaign features the iconic Tin Man character, who as the age-old story goes, is in need of some love – he is without a heart and goes in search of […]
Spar Christmas ad tops European poll
BWG Foods’ Spar ‘Finding Christmas’ TV commercial created by Publicis Dublin has been voted Europe’s favourite retailer Christmas ad in a poll conducted by ESM: the European Supermarket Magazine edited by Steve Wynne-Jones. As part of its annual ’12 Ads of Christmas’ contest, ESM put out the call to its readers earlier this month to vote […]
McCaughey to chair new audio awards
Pearse McCaughey will chair the judging panel for the inaugural Irish Audio Awards launched by Radiocentre Ireland. The awards are supported by the Institute of Advertising & Design (ICAD) to “promote and encourage the highest standard of Irish audio creativity.” McCaughey headed up creative at Des O’Meara & Partners, Irish International (now BBDO Dublin) and […]
Huskies wins Epica award for Allianz
In the Company of Huskies has won a global Epica award for its ‘The World’s Strongest Women’ campaign for Allianz Ireland. Launched in 1987, Epica is the only global creative awards judged by the press, with editors and relevant journalists from over 50 countries – an independent jury whose members combine public objectivity and experts […]
BBDO shares Simon’s worrying new message
BBDO Dublin has created a new campaign for Dublin Simon to highlight a major and unwelcome development in Dublin’s housing and homelessness crisis. Homelessness is now so commonplace that many people have become desensitised to it. An eviction notice in Dublin is nothing new, but what is new, is the higher number of elderly renters […]
Public House creates Kahlúa global ads
Creative agency The Public House have helped the Absolut Company launch a new global campaign for Kahlúa. The ads get to the heart of the coffee liqueur’s brand’s playful personality, celebrating three serves: the espresso martini, frozen mudslide and white russian. The aim of the campaign is to reposition Kahlúa in the treat space for […]
Just Eat reunites Logan with McDonald’s
One of Ireland’s best known Eurovision singers Johnny Logan has been reunited with McDonald’s to launch the new McCrispy on the Just Eat food delivery platform. The new campaign features Logan, who first starred in McDonald’s Eurosaver ad in 2007, created by Cawley Nea\TBWA, tucking into the new McCrispy with a side of fries and a […]
Folks earns new three-year Bord Gáis deal
Creative agency Folk Wunderman Thompson has been awarded a three-year extension to its current contract with Bord Gáis Energy (BGE). Folk will continue to provide BGE with strategic and creative in helping their client transform their offering and reposition from a company providing not just energy but also market solutions to their customers. Together with […]
IAPI appoints Cashen and Brannigan to board
Following its annual general meeting, the Institute of Advertising Practitioners in Ireland (IAPI) has appointed Chris Cashen and Adam Brannigan as board members. Cashen, who is managing partner for strategy at Mindshare, takes on the institute’s agency leader role, while Brannigan, who works as an account director at Goosebump, now chairs Futureheads. In accepting the […]
Ringers’ IHF campaign slams junk food ads
Ringers Creative has launched an advocacy campaign for The Irish Heart Foundation (IHF) with a film of children talking about junk food ads and how they make them feel as its centrepiece. The audio clips were shared with music producer Jack Colleran who created an original track. Ross Killeen’s Motherland produced the film with Peter […]
IAPI starts Effies 2023 countdown
The Institute of Advertising Practitioners in Ireland (IAPI) has begun the countdown to Effie Awards Ireland 2023 after a one-year hiatus. This week’s in-person launch held at the Lighthouse Cinema was attended by over 150 advertising executives. The event featured the story of the award-winning Vodafone ‘Come Together’ campaign launched in 2020. Vodafone’s Niall Reynolds […]
TABS inaugural lunch raises €25,000
The Advertising Benevolent Society (TABS) raised €25,000 from its first charity lunch held in September. TABS is a completely voluntary organisation and all funds raised will go directly where they are needed most, supporting people from Ireland’s advertising industry and their families who may need help, advice, or financial support during times of difficulty. Funds […]
