Accenture Song’s Droga5 Dublin, previously known as Rothco, has created a new TV ad for the Denny meats brand which will also extend to an out of home (OOH) campaign later this month. The ‘Grand, Dad’ series of ads are aimed at getting across a message to consumers about rediscovering the joy in life’s simple […]
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Davies among Effie’s Irish judges
The European Association of Communications Agencies (EACA) and Effie Awards Europe have announced this year’s Effie Europe jury. The judges will be tasked with Awarding Ideas that Work. Effie aims to lead, inspire and champion the practice and practitioners of marketing effectiveness. The awards are open to agencies and brands that set out to be […]
Toyota and Javelin roll out Sky Shoppable
Toyota is the first Irish advertiser to use Sky Shoppable. A QR code integrated into the TV ad drives viewers online to a Toyota landing page. The campaign marks the start of Toyota’s sponsorship of a Foroige’s ‘Big Brother, Big Sister’, a project designed to match volunteer adults to young people in need of friendship […]
Cadbury’s game on for women’s football
The Public House say the game is on for women’s football with Cadbury’s heroic illustration campaign. The Mondelez-owned confectionery brand, which last year signed up as the official snack partner for the Republic of Ireland women’s team, have now announced their ‘A Player & A Half deserves Support & A Half’ campaign – tieing in […]
Crouch all lovey-dovey in Paddy Power ads
Paddy Power kicks off the new Premier League season with a tongue-in-cheek ‘love story’ fronted by former Liverpool striker Peter Crouch and ex-referee Mark Clattenburg. Borrowing scenes from hit movie American Beauty, Crouch calls on fans to ‘Love Football. Intimately’. He gets frisky with a corner flag while Clattenburg embodies ‘Baby’ from Dirty Dancing. The […]
National Lottery tops latest BrandShout
The National Lottery has topped the latest BrandShout ad recall survey for August. The poll is conducted by Ipsos for Marketing.ie and is based on interviews with a new national panel of 1,000 adults every fortnight. The Lottery moved up from sixth place in July. Vodafone (fourth in July) was second, followed by Lidl (second […]
Legendary adman Trott for TAM lunch
Creative director, copywriter and author Dave Trott is the guest speaker for the TAM Ireland Long Lunch. Trott began his career at New York agency Carl Ally Inc, before returning to his native London in 1971 as a trainee copywriter at Boase Massimi Pollitt (BMP) where his work included Pepsi’s ‘Lipsmackinthirstquenchin’ and Courage’s ‘Gercha’ with […]
Ciarán Hinds voices new PTSB campaign
Acclaimed actor and Oscar nominee Ciarán Hinds is the voice behind the latest Permanent TSB commercial. As crunch time approaches for Ulster Bank and KBC customers to move their accounts, PTSB is now urging people to not just move, but move better. The campaign features a choreographed representation of the theme voiced by the Belfast […]
Core launches new performance unit
As a result of increased business focused on performance marketing, Core has commissioned 50 digital specialists to create Core Performance. With a specific focus on marketing effectiveness, Core Performance is addressing a challenge faced by many marketing directors – measuring the return on digital investment. The new unit is led by Conor Murphy (above). The […]
Publicis to handle HSE’s Quit campaign
After a competitive pitch, Publicis Dublin has been appointed to handle the next chapter of the HSE Quit ad campaign account. The account was previously handled by Folk Wunderman Thompson. The HSE’s Quit Service has helped thousands of people quit smoking by providing tailored support from Stop Smoking Advisors online, in person and over the […]
Sean Boyle to chair B2B ad awards
Adman, writer and podcaster Sean Boyle will chair the judging panel for the inaugural Best in Business (BiBs) awards organised by DMG Media’s Business Plus magazine. The business to business (B2B) advertising awards contest will comprise quarterly winners with an overall annual prize. Boyle has held senior positions with agency networks worldwide. He started his […]
Public House rolls out Wildlands ads
The Public House has launched a brand campaign for Wildlands, the adventure park in Moycullen, Co Galway. The idea depicts the stimulation ingrained in the Wildlands woodlands experience. Opened in August 2020, Wildlands is on 20 acres of mature woodland. The aim is to get Irish families back into nature, have fun, reconnect and rediscover […]
Heineken 0.0 ads say no reason needed
The latest campaign for Heineken 0.0 lager aims to ease the pressure on people who wish to avoid alcohol while socialising. The ‘Zero Explanation Needed’ campaign, created by Publicis Dublin, Red Star and Thinkhouse, is rooted in an insight particularly pertinent in Ireland, that people often feel obliged to drink alcohol, even when they prefer […]
