German discounter Lidl topped the Brandshout ad recall survey for February. McDonald’s climbed 11 places from its ranking in January to take second place. Lidl’s closest rival Aldi was up one place to third, while Guinness dropped from first place to fourth. Vodafone moved up five places from ninth followed by Musgrave’s SuperValu in sixth […]
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Public House extends Cadbury’s sweet idea
The Public House and Cadbury are urging people to celebrate St Patrick’s Day by making someone else’s day. The ads complement the campaign by VCCP in the UK where people indulge in simple but meaningful acts of kindness, like the boy on the bus consoling an upset girl and a couple throwing a bar of […]
IAPI shares Belong To results
In 2019, Belong To teamed up with IAPI, RTÉ and many other contributors to deliver the #ComeIn campaign – a way in which IAPI members and partners could show solidarity and support for the LGBTI+ community during Stand Up Awareness Week which, at the time, had participation from less than half of Ireland’s second-level schools. […]
Virgin campaign focuses on fun
Virgin Media has rolled out a new integrated marketing campaign called ‘It’s Playtime’ highlighting all the things that Virgin Media customers can do with the power of their services, connecting to the things they love to do and unleashing their play. Virgin broadband and mobile services can help release them from the endless grind of […]
Public House crafts Valentine’s idea
The Public House has launched the Upcycled Awards Collection for Valentine’s Day. The agency’s creative director Colin Hart says adland loves awards, but they aren’t conjured out of thin air. What it takes to turn an idea into a winner can take a lot of time and effort and one group does not get the […]
TABS to stage cycle fundraiser
The Advertising Benevolence Society, aka TABS, plans to host its inaugural charity cycle in April. TABS chairman Ian Doherty, managing partner at Bonfire, said the industry event will take place on Wednesday, April 19 at Blessington Lakes in Co. Wicklow. Those who take part in the cycle will have two distances to choose from – […]
Carol Lambert to leave Publicis
Publicis Dublin creative director Carol Lambert is to leave the agency in the coming months. The news comes as the French-owned agency plans to announce senior departures from the business so as to minimise impact on clients and colleagues. Lambert is highly regarded in adland and is probably best known for spearheading the award-winning VHI […]
EssenceMediaCom formally rolled out
WPP’s newest and largest GroupM global agency, EssenceMediaCom, has been formally launched with “an ambition to deliver marketing breakthroughs for their clients”. The new agency combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. EssenceMediaCom comprises 10,000 people across 120 offices worldwide and is led […]
Publicis acquires 49 per cent of Core
French advertising network Publicis Groupe has upped its stake in Core marketing communications from 16 per cent to 49 per cent. Core, which is headed up by chief executive Aidan Greene (above), claims billings in excess of €200 million and has around 320 employees. Clients include AIB, National Lottery, An Post, Fáilte Ireland, HSE, Sky […]
Aer Lingus goes with céad míle fáilte
Aer Lingus has announced a new advertising message entitled ‘You’re Very Welcome’ created by Droga5 Dublin. It is the first Aer Lingus brand campaign in over seven years. It involves a TV ad, digital and social and activity across the airline’s own channels. The ad takes place on an Airbus A330 aircraft which Aer Lingus […]
Robbie Williams fronts for Felix
British rock star Robbie Williams has been hired by Swiss multinational food company Nestlé as an ambassador for the Purina Felix cat food brand across Europe. In a campaign by AFG, Williams voices the antics of the playful Felix character with a track called ‘It’s Great To Be a Cat’ alongside a live orchestra celebrating […]
IAPI to launch Cannes Young Lions
The Institute of Advertising Practitioners Ireland (IAPI) will launch Cannes Young Lions 2023 at a breakfast event in the Odeon Cinema at Point Square in Dublin on Tuesday, February 24. The event will showcase changes made to this year’s format, updates on the competition, what sponsors are looking for and hints and tips from on […]
MediaCom pushes Sky’s The Last of Us
MediaCom Ireland is handling the launch of the HBO mini-series The Last of Us showing on Sky Atlantic and streaming on Now. The post-apocalyptic drama based on the best-selling video game of the same name stars Chilean-American actor Pedro Pascal, famous for his role in Narcos, and Bella Ramsey, the English actress who starred in […]
