The three main contractors in Ireland’s out of home advertising market will compete for the estimated €45 million CIÉ commuter network estate currently handled by Global. The company, which up to last year traded as Exterion Media, has managed the contract since 2014, including a two-year extension option which came into effect four years ago. […]
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Boys+Girls completes Cannes hat-trick
Creative agency Boys+Girls have been awarded a silver Cannes Lion for creative effectiveness for their work for Three Ireland. Entry for the category are limited to previous years winners. Having won a gold Cannes Lion for creative strategy and a bronze Cannes Lion for brand experience the silver completes the pride of lions – on […]
Irish Times simplify use of word games
Amid a surge of interest in all kinds of word games, The Irish Times has moved to revamp its crossword and puzzles reader offering by improving player interactivity through new and easy to use digital features. Players will now be able to play and save their games across multiple devices, including their desktops, mobiles or […]
Mike Garner leaving Core to go it alone
Highly-acclaimed advertising creative Mike Garner is to leave Core in July and set up his own creative consultancy, working directly with clients and other agencies. Mike Garner Consulting will aim to provide creative resource with a strong emphasis on advertising effectiveness. Garner said the move was prompted by some clients wishing to work directly. He will […]
Mindshare rolls out Brennans NFTs
GroupM’s Mindshare have launched a new campaign bringing Brennans Bread into the world of NFTs and specifically targeting the Generation Z consumer audience. What is an NFT? The letters stand for non-fungible token. NFTs allow people to buy and sell ownership of unique digital items and keep track of who owns them using the blockchain […]
Dentsu’s Merkle acquires Pexlify
Dentsu has agreed a deal to acquire Pexlify, the Salesforce consultancy based in the UK and Ireland. Pexlify will join Merkle, Dentsu International’s data-driven customer experience management (CXM) company. The deal boosts Merkle’s existing Salesforce capabilities, adding scale and additional geography in the UK and Ireland for B2B and B2C clients. Details surrounding the value […]
Sheehan heads IAPI climate action group
Sustainability specialist Elizabeth Sheehan is working with the Institute of Advertising Practitioners in Ireland (IAPI) in leading Ad Net Zero Ireland, the first international chapter of an industry-wide initiative first launched in the UK in 2020. The climate action initiative calls on creatives to use their influence to promote more sustainable consumer choices. Sheehan is […]
IAPI announces third annual FFF winners
The Institute of Advertising Practitioners in Ireland (IAPI) have announced the recipients of the third annual Female Futures Fund (FFF). As a result of the exceptionally high standard this year, it was decided to widen the final number of recipients from 25 to 28. The winners will take up the leadership programme developed by IAPI […]
FSAI runs ads about right to safe food
Almost two-thirds, or 61 per cent, of adults in Ireland are unaware as to how they should make a complaint to authorities regarding unfit food or poor hygiene practices. The news comes as the Food Safety Authority of Ireland (FSAI) launches a new awareness campaign, ‘See Something, Say Something’, stressing to consumers their right to […]
TU Dublin students pitch for Barry’s Tea
Ireland’s best-loved tea brand, Barry’s Tea, will be centre stage at this year’s campaign pitch by MSc advertising graduates from TU Dublin’s Aungier Street. Two agency teams, Black Sheep and Cats & Dogs, will go head-to-head with their campaigns next week. The event offers the students an opportunity to present and network with industry professionals. […]
ICAD to host Manifesto creative seminar
The pandemic asked serious questions of the Irish creative industry, testing its resilience and forcing it to re-evaluate its priorities. Today, the industry faces fresh threats, like the algorithmic commodification of creative, competition for talent and an unstable global economy. Now more than ever there’s a need to assert the power of Ireland’s creativity. ICAD […]
Stop race to the bottom
Catrióna Campbell gives her take on advertising agency pricing It is with a level of trepidation, battle worn from surviving a pandemic, that industry leaders are gearing themselves up to face the gauntlet of a recession. The ‘r’ word has gone from pre-meeting chit chat to the main agenda item. Clients are openly talking about […]
MediaCom adds five new graduates
MediaCom Ireland has announced the appointment of five new graduates as account executives. The GroupM agency said the new recruits were made to meet growing client demand and to support the wider team across new and existing business. The new hires are, from left, Rory Byrne, Dolapo Agunbiade, Evan Morrison, Laura Smith and Aoife McCaffrey. […]
