MediaCom Ireland has secured the media planning and buying for Irish Distillers, the Pernod Ricard-owned spirits and wines supplier and producer of some of the world’s best known Irish whiskeys, following a contest. The account was previously with Core’s Spark Foundry. Other agencies that pitched for the business were Dentsu’s Carat and Omnicom’s OMD. Jameson […]
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An Post runs ads on Bauer’s AudioMob
An Post is the first advertiser in Ireland to use Bauer Media’s AudioMob in game audio platform in a media first for the brand brokered by Mediaworks. The ads will only be served to users who have their volume on and above 30 per cent to maximise campaigns effectiveness. AudioMob was founded in 2020 by […]
McDermott now MD at Connelly Partners
Vaunnie McDermott has been promoted to managing director of creative agency Connelly Partners Dublin. In her new role, McDermott will be responsible for operational and financial decisions for the Dublin office, working in collaboration with sister company Zoo Digital, which Connelly Partners acquired for an undisclosed sum earlier this year. McDermott has over 20 years’ marketing […]
Lidl retains BrandShout lead
German discounter Lidl again topped the latest BrandShout ad recall survey with Vodafone again in second place. Bank of Ireland moved up from 16th position to take joint third place with McDonald’s, up ten places from 13th. Guinness was fifth, up from tenth while Coca-Cola and Aldi dropped from third place to sixth and seventh […]
Publicis scoop four Lions for Heineken
Publicis Dublin was awarded four Lions at the Cannes Festival of Creativity for its Heineken ‘Unwasted Beer’ public information campaign – two silver and two bronze. With ten per cent of global greenhouse emissions coming from food and drink waste, Heineken Ireland was faced with the challenge of what to do with 19 million pints […]
BBDO headhunts Derby from Rothco
BBDO Dublin has appointed Jess Derby as its new head of content and production in place of Noel Byrne, who is now head of Core’s in-house studio. Derby joins from Accenture Song’s Rothco, where she was global executive producer for the last two years of her decade-long tenure. She previously spent six years as a […]
Acne rolls out Liberty Insurance campaign
Liberty Insurance has launched a new campaign developed by Acne Dublin and Acne Lisbon. Called Futureproof, the ads highlight Liberty’s claims of offering flexible and customisable products made possible by the company’s digital transformation. The launch campaign focuses on motor insurance, following the insurer’s move to a new cloud-based operation. The new cloud model with its […]
Three companies vie for CIÉ contract
The three main contractors in Ireland’s out of home advertising market will compete for the estimated €45 million CIÉ commuter network estate currently handled by Global. The company, which up to last year traded as Exterion Media, has managed the contract since 2014, including a two-year extension option which came into effect four years ago. […]
Boys+Girls completes Cannes hat-trick
Creative agency Boys+Girls have been awarded a silver Cannes Lion for creative effectiveness for their work for Three Ireland. Entry for the category are limited to previous years winners. Having won a gold Cannes Lion for creative strategy and a bronze Cannes Lion for brand experience the silver completes the pride of lions – on […]
Irish Times simplify use of word games
Amid a surge of interest in all kinds of word games, The Irish Times has moved to revamp its crossword and puzzles reader offering by improving player interactivity through new and easy to use digital features. Players will now be able to play and save their games across multiple devices, including their desktops, mobiles or […]
Mike Garner leaving Core to go it alone
Highly-acclaimed advertising creative Mike Garner is to leave Core in July and set up his own creative consultancy, working directly with clients and other agencies. Mike Garner Consulting will aim to provide creative resource with a strong emphasis on advertising effectiveness. Garner said the move was prompted by some clients wishing to work directly. He will […]
Mindshare rolls out Brennans NFTs
GroupM’s Mindshare have launched a new campaign bringing Brennans Bread into the world of NFTs and specifically targeting the Generation Z consumer audience. What is an NFT? The letters stand for non-fungible token. NFTs allow people to buy and sell ownership of unique digital items and keep track of who owns them using the blockchain […]
Dentsu’s Merkle acquires Pexlify
Dentsu has agreed a deal to acquire Pexlify, the Salesforce consultancy based in the UK and Ireland. Pexlify will join Merkle, Dentsu International’s data-driven customer experience management (CXM) company. The deal boosts Merkle’s existing Salesforce capabilities, adding scale and additional geography in the UK and Ireland for B2B and B2C clients. Details surrounding the value […]
