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Originate builds Seven Mills brand

Originate has rolled out a branding campaign for Seven Mills, Dublin’s newest town developed by Cairn Homes. Seven Mills is a multi-billion euro residential development and is regarded as one of Europe’s largest in-progress construction projects. The project will comprise over 5,500 homes in Dublin 22, accommodating around 15,000 residents, marking one of the largest […]

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Effie gold winners have causes to celebrate

Four golds were awarded at this year’s Effie Awards Ireland which were staged at an industry lunch hosted by the Institute of Advertising Practitioners of Ireland (IAPI) in the Dublin Royal Convention Centre. All four golds went to campaigns in the non-profits and the public service and Government categories, work which is aimed at raising […]

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TBWA brings home bacon with Pilgrim’s

TBWA\Ireland has been awarded the Pilgrim’s Europe creative account following a competitive pitch process. Pilgrim’s Europe markets a range of fresh, locally sourced poultry, beef, pork and vegetarian products. The company’s Irish brands include Denny pork and bacon produce and Moy Park poultry. Sinead Lee, executive client growth director, TBWA\Ireland, said they looked forward to […]

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Tenth Man acquires Hinterland Films

International creative agency The Tenth Man, founded by former Paddy Power advertising director Ken Robertson, has acquired Hinterland Films for an undisclosed fee. In a statement issued on behalf of The Tenth Man, the move was described as part of a two-year €2m investment strategy by Robertson to fund the expansion of its production services. […]

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Connelly’s 123.ie wins gold at Sharks

Connelly Partners picked up gold for their 123.ie ‘Handbrake’ commercial at the Sharks festival in Kinsale. The TV commercial positions the brand as insurance consumers can forget about. The TVC, directed by Ben Colwell and Conor Ryan for Rubberduck Productions, is part of a campaign developed by a creative team led by Steve Connelly (Boston), […]

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Laya rugby ads highlight loneliness

Axa-owned healthcare insurer Laya has a new campaign, ‘We are one. Always’. The ad have links with the company’s sponsorships of Connacht, Leinster and Munster rugby and aim to help combat loneliness in Ireland by leveraging the social connection offered by the sport’s community. Created by Legacy Communications with media by Mindshare, the ads rely […]

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BBH captures photo story for Barnardo’s

Children’s charity Barnardo’s has launched a new campaign entitled ‘Change Their Story’, which adopts artificial intelligence (AI) to show how the organisation’s support can change young people’s lives for the better. Created by BBH Dublin, the ads, which run across print, out of home (OOH) and radio, relates the emotional journey children can travel through […]

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Dynamo rolls out Avant Money ads

Creative advertising and branding agency Dynamo has launched a mortgages campaign for new client Avant Money, through- the line activity which includes a series of out of home (OOH) executions and social and display. The visual and sound design employ an old-versus-new theme, with outdated type and SFX being juxtaposed with brighter, bolder and more […]

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Sky hires Keane for mobile launch

Sky Ireland has rolled out a Sky Mobile campaign, ‘Expect More’, fronted by former footballer and TV pundit Roy Keane. Created by Core Creative, the campaign focuses on fun and quality rather than listing benefits. Sky Mobile’s brand proposition has been built on the basis of providing a service that is fair, flexible, and transparent. […]

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TPH steers rebrand for CarsIreland.ie

Creative agency The Public House (TPH) has rolled out new brand positioning for CarsIreland.ie. Buying a used car is often a stressful and time-consuming exercise. Many people care more about a car’s colour or the knowledge it can accommodate a baby seat than engine sizes, emission statistics or finance. TPH devised a message which allowed […]

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Mindmap announces change in ownership

Creative agency Mindmap, which celebrates 20 years trading in 2024, has new owners following confirmation by its founder, Frank Neary, that he has stepped down as managing director. The agency specialises in pharmaceutical and healthcare advertising. as well as working with  international food and consumer brands. Two years ago, Mindmap separated into two entities, with […]

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Kick’s new Air Corps commercial goes to air

Creative agency Kick has launched its third campaign for the Irish Defence Forces, building on the ‘Be More’ recruitment platform. This time, the ads are for the Irish Air Corps, following earlier campaigns for the Naval Service and the broader Defence Forces. Titled ‘The Crew’, it is part of the wider branding strategy for the […]

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MyWaste ads urge proper rubbish disposal

MyWaste, Ireland’s official guide to managing waste, has a new national awareness campaign where they urge members of the public to “take a minute, before you bin it!’ – tackling the disconnect between people’s best intentions and actual binning habits. The campaign is a joint effort between policy makers and the waste industry to foster […]

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