Creative agency Kick has launched its third campaign for the Irish Defence Forces, building on the ‘Be More’ recruitment platform. This time, the ads are for the Irish Air Corps, following earlier campaigns for the Naval Service and the broader Defence Forces. Titled ‘The Crew’, it is part of the wider branding strategy for the […]
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MyWaste ads urge proper rubbish disposal
MyWaste, Ireland’s official guide to managing waste, has a new national awareness campaign where they urge members of the public to “take a minute, before you bin it!’ – tackling the disconnect between people’s best intentions and actual binning habits. The campaign is a joint effort between policy makers and the waste industry to foster […]
TBWA creates new tales for Barry’s Tea
Barry’s Tea has unveiled a new advertising campaign entitled ‘You’re Home’. Created by TBWA\Ireland in collaboration with the Viv Chambers-run Bricolage research agency, the new positioning again taps into the emotional connection Irish people, both at home and abroad, have towards the famous Cork tea brand — a symbol of comfort, community, and Irish identity […]
Ads ás gaeilge earn a bualadh bos – GroupM
New regulations aimed at increasing the visibility and use of the Irish language has created a significant shift in public sector advertising. The rules require public bodies to dedicate 20 per cent of their annual advertising to Irish and allocate five per cent of their budget to Irish language media. GroupM reports on the the […]
IAPI announces Effie finalists
The finalists for this year’s Effie Awards Ireland showcasing creativity, strategy and insight in marketing effectiveness have been announced by the Institute of Advertising Practitioners in Ireland (IAPI). The Effies recognise not only the creativity and innovation behind these campaigns but also their measurable impact on business objectives. The lead agencies and their clients’ brands […]
ASA makes three new board appointments
The Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing standards of marketing communications in Ireland, has appointed Ann Marie Lenihan, Clare Mulcahy, and Michael O’Keeffe to its board. Mulcahy and O’Keeffe bring an independent, non-industry perspectives that will enhance its mission to ‘foster trust in advertising for all’. […]
Boys+Girls’ ads warn about prostate cancer
The Marie Keating Foundation (MKF) and creative agency Boys + Girls have launched a new campaign, ‘Pay Attention to Your Pee’, aimed at encouraging men to be more mindful of their urination habits, which could be an early sign of prostate cancer. Men, especially those in middle age, often overlook health concerns, especially when it’s […]
Showtime for Beetlejuice ads
“It’s showtime!” The immortal words spoken by Michael Keaton in the original Beetlejuice movie are an appropriate catch-cry for a new campaign for the sequel, Beetlejuice Beetlejuice, now showing in Irish cinemas. No Limit Branding (NLB) partnered with Warner Bros. Discovery, OMD and Poster Plan to roll out a 20-foot tall, fully wrapped external and […]
Repak ads come clean on how to recycle
A new Repak campaign by The Brill Building aims to change the way Ireland recycles packaging. ‘The Most Sorted’ calls on businesses and the public to reduce the amount of packaging that goes to waste by sending material ‘clean, dry and loose’ to recycling. It is the agency’s second national campaign since ‘Re-imagine’ in 2022 […]
Lacy to replace McDonnell as Dentsu boss
Keith Lacy has been appointed by the Japanese agency Dentsu to head up its Irish operations following the announcement that Liam McDonnell is about to retire. A former president of the Institute of Advertising Practitioners in Ireland (IAPI), McDonnell has played a pivotal role in the development of Ireland’s media agency landscape over the last […]
IAPI and Marketing Society take new Steps forward
The Institute of Advertising Practitioners in Ireland (IAPI) in association with the Marketing Society Future Council have announced 36 young professionals that have been selected as mentees for the 2024/2025 Steps programme. The industry initiative aims to foster growth and leadership in Irish marketing and advertising by pairing aspiring young talent with seasoned experts. The mentees […]
Boys+Girls’ SuperValu ad whets appetites
“When did the food that brought us together get replaced with the feeds that pull us apart?” That’s the question posed in Boys+Girls’ new campaign for SuperValu, ‘Dinner time well spent’. The ad is a rallying cry to Irish households to put the tablet away at the table and reconnect over food – from the […]
Core revises adspend forecast to €1.57bn
After a stronger than expected first six months, Core has upwardly revised its advertising expenditure forecast for 2024 to 6.94 per cent. The company had originally estimated the market would grow by around 4.1 per cent to €1.47 billion. The prediction now is that adspend may reach €1.57bn – a jump of 6.9 per cent. […]
