An Post has formally launched its AdMailer direct mail tool. Designed and developed in Dublin, AdMailer 2.0 allows businesses to pinpoint target audiences using customer selection data and market to them directly in one transaction. Campaigns are designed and ordered online, resulting in physical direct mail delivered into homes and businesses. The platform is built on two […]
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IDMA embraces love for loyalty talk
Show Me the Love is the theme of an upcoming Interactive Direct Marketing Association (IDMA) loyalty conference. With marketing undergoing significant changes in recent years, with new channels, new technologies and new consumer models emerging, companies and brands face a much greater need to understand data driven communications. Data now sits at the heart of […]
Acorn agrees Hyper deal
From little acorns… Acorn Marketing, the Dublin direct marketing agency founded by Frank McCaughey in 2006, has been acquired by the US Hyper Marketing group for a figure in the region of €6 million. Acorn has seen consistent growth in recent years and was named the An Post Agency of the Year (above) in the […]
Barnardos boss slams Centra flyer
Barnardos is shocked at a flyer distributed by two Centra stores in Dublin promoting special offers including alcohol under the banner of ‘Children’s Allowance Day Deals’. The charity says it sends out the wrong message to families on what child benefit is meant to do – assist with the costs of child rearing. Barnardos’ CEO […]
Acorn named top DM agency
Acorn Marketing has been named as Ireland’s top agency at the An Post Integrated Direct Marketing awards presented at a gala dinner in the Mansion House last night. The agency, founded by chairman Frank McCaughey, competed with Brando, Goosebump, Javelin Direct and Target McConnells. Acorn is now run by chief executive Phil Cottier and managing […]
An Post confirms awards details
This year’s An Post integrated direct marketing awards will take place in the Mansion House on Thursday, May 3. The closing date for entries is April 5. With five categories, sector, media, strategy and special awards, there is also a chance to win a direct mail campaign to the value of €5,000 in the new […]
An Post to launch advice service
As part of its efforts to see SMEs develop marketing expertise, An Post will host a briefing in Croke Park next Wednesday to launch growmybusiness.ie. Attending the event will be Jacob Fruitfield founder Michael Carey, your local.ie boss Emer Jameson, Gary Brown of Target: McConnells and Simon Murray of Universal Graphics. Economist and broadcaster Marc […]
Pharmacy boss for An Post talk
Cormac Tobin, managing director of the Unicare pharmacy group, is the guest speaker for the An Post marketers breakfast on Wednesday, September 7. Tobin will speak about the task of developing a loyalty programme of 40,000 customers from scratch and present an overview on the campaign adopted. Tobin started in Superquinn, aged 13. He became […]
Acorn tops awards shortlist
Acorn Marketing has emerged as the front-runner for this year’s An Post direct marketing awards after securing 26 nominations. Acorn, founded by Frank McCaughey, has campaigns shortlisted in, among others, B2B, finance, IT, telco, utility and charity categories. The agency also has work in contention for best direct mail high volume, best billing communication, new […]
Vouchers demand on a roll
The downturn in the economy has seen an increase in consumer demand for bargain vouchers and money-saving coupons with 64 per cent now using such price-saving devices when out shopping or going for credit crunch lunches or early bird specials, a report by new Irish website Voucherworld.com claims. As many as 53 per cent of […]
RMG Target again dominates DM awards
Bunker shot: Dialogue Marketing used Bruno Ganz’s role as Adolf Hitler in Oliver Hirschbiegel’s Downfall to great effect in its video for agency of the year at the An Post Direct Marketing Awards. RMG Target, the below the line division of the DDDFH&B group, again proved itself as the major force in direct marketing services in […]
Collister to romance An Post guests
Leonardo DiCaprio and Claire Danes in Baz Luhrmann’s 1996 movie version of Romeo + Juliet British creative guru Patrick Collister is to visit Dublin to address an An Post breakfast seminar on how direct mail and digital can work as one. Collister, ex-Ogilvy, will use excerpts from William Shakespeare’s Romeo & Juliet to show how strategies […]
An Post calls for DM entries
Amie Peters, An Post and Dave Fanning, 2FM, at a photocall outside the GPO to promote the 2010 An Post Direct Marketing Awards. Entries this year must be in by Friday, April 20. A total of 28 awards in four categories will be presented. RMG Target has won agency of the year four years running. […]
