An Post has formally launched its AdMailer direct mail tool. Designed and developed in Dublin, AdMailer 2.0 allows businesses to pinpoint target audiences using customer selection data and market to them directly in one transaction. Campaigns are designed and ordered online, resulting in physical direct mail delivered into homes and businesses.
The platform is built on two years of customer design. Irish businesses have seen results in trials, one high street retailer achieving response rates of over ten per cent. Speaking at the launch announcement, An Post sales and marketing director Liam Sheehan said feedback from businesses has been really positive. For more, go to www.admailer.ie
Pictured are Siobhan Byrne, BodyByrne, Brian Lee, Chopped and Fiona Heffernan, An Post