As part of its efforts to see SMEs develop marketing expertise, An Post will host a briefing in Croke Park next Wednesday to launch growmybusiness.ie. Attending the event will be Jacob Fruitfield founder Michael Carey, your local.ie boss Emer Jameson, Gary Brown of Target: McConnells and Simon Murray of Universal Graphics.
Economist and broadcaster Marc Coleman will be MC. An Post’s Amie Peters (above) said growmybusiness.ie online facility gives SME chiefs and senior managers private access to marketing experts, as well as providing online tutorials at any time, day or night. A selection of recent case studies will also be offered free.
“It’s relevant, practical and targeted to managing directors who want to explore new ways to grow their business. The content features real Irish businesses, sharing their results and showing how they are driving more value from their customer base,” Peters, who heads up An Post’s Mail Media Unit, said.