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IAPI to host Shotton breakfast talk

Every day, people make lots of choices, many of them commercial. Like what toothpaste to pick? How much should I spend on a bottle of wine? Should I renew that subscription? Such choices may appear to be freely made, but psychologists have shown that subtle changes in how products are positioned, promoted and marketed can […]

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BAI to support Irish Music Month

With St Patrick’s Day coming up, the Broadcasting Authority of Ireland (BAI) through its Sound & Vision scheme is rolling out an initiative to promote Irish artists and bands. Irish Music Month will see significantly increased radio play for Irish music across 25 independent radio stations, with an estimated €100,000 being paid directly to Irish […]

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New speakers for One-Zero event

Three new speakers from the world of sport have been confirmed for the upcoming One-Zero conference at the Aviva Stadium – namely Thomas Ryan, VP of basketball strategy and analytics at the NBA, Will Symon, head of partnership development at Tottenham Hotspur Football Club and Keily Blair (pictured), chief strategy and operations officer at Only […]

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MSFC plans to appoint two new members

The Marketing Society’s Future Council is seeking two new members to join its team. The two available roles are vice chairperson and social media manager, though prospective applicants are encouraged to get in touch even if their professional skillset lies outside the exact requirements for these roles. The vice chairperson supports the activities of the […]

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Verve acquired by Opus network

Events and marketing services agency Verve has been acquired by the US-owned Opus global group network for an undisclosed sum. Opus has its head office in Portland, Oregon and its major clients include Google, Microsoft and Salesforce. Founded by Ronan Traynor in 1991, Verve has offices in Dublin, London and Amsterdam. Clients include Coca-Cola, Diageo, […]

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MFSC to host career event next week

The Marketing Society Future Council (MSFC) will host Career Hacks for 2023 online on Wednesday, November 30th. Three senior marketers will share their ultimate career hacks, from landing promotions to managing work/life balance in a hybrid world. The speakers are Deirdre Wafer, LinkedIn, Deirdre Macklin (above), Ryanair and Bernie Keogh, A Lust for Life. The […]

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Blink Group agrees Square deal

Events and activations company The Blink Group has agreed a new five-year contract with The Square for its Christmas Experience, which will see Santa arriving at the Tallaght shopping centre on November 19. TBG have been providing The Square, one of the country’s biggest shopping centres, with theming, décor and the Santa Grotto experience. Pictured […]

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KPMG sponsors women’s open at Dromoland

KPMG has signed up as the title sponsor of the women’s Irish Open for the next three years. The tournament, which is returning to the Ladies European Tour (LET) schedule, following a ten-year absence, will tee off on Thursday September 22 and run for the following three days. The event will be staged at Dromoland […]

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Dingle Distillery sponsors new film festival

It was the backdrop to the Academy-award winning Ryan’s Daughter starring John Wayne and Maureen O’Hara, Tom Cruise and Nicole Kidman’s Far And Away and it was even the home of Jedi Master Luke Skywalker in Star Wars: The Last Jedi. Now the Kingdom will once again roll out the red carpet for the new […]

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Marketing Society to debate brand culture

At its next event, the Marketing Society will look beyond youth culture and discuss what it takes to stay relevant in a world where consumers are now more in control of advertising than ever before. As leading brands increasingly take a culture-first approach to build deeper resonance and relevance with customers, the desire is to […]

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Legendary adman Trott for TAM lunch

Creative director, copywriter and author Dave Trott is the guest speaker for the TAM Ireland Long Lunch.  Trott began his career at New York agency Carl Ally Inc, before returning to his native London in 1971 as a trainee copywriter at Boase Massimi Pollitt (BMP) where his work included Pepsi’s ‘Lipsmackinthirstquenchin’ and Courage’s ‘Gercha’ with […]

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RSVP shows back on the road

Last year, RSVP Magazine hosted its second series of roadshows across Ireland, a series of live pop-up events which the lifestyle magazine hosts. The shows return for the third year and this time they take place in Cork plus the latest destination to be added to the list, Killarney, with over 200 attendees expected at […]

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Paddy Power run fun ads for festival

A Twitter-enabled bus shelter dispenser is at the centre of a new out of home (OOH) campaign on Dublin streets celebrating to celebrate the Paddy Power Comedy Festival. The festival kicks off next Thursday July 21 for four nights in Iveagh Gardens with some of the top names in Irish comedy on the bill, including […]

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