Events and activations agency Verve won 18 trophies in this year’s APMC Star Awards, which due to the current pandemic restrictions, were hosted virtually by 2FM’s Tara Stewart. Verve, which is run by Ronan Traynor with offices in Dublin, London and Amsterdam, picked up gongs across 12 categories, including 10 gold, five silver and two […]
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AAI shares Fanning’s ‘Be Wise, Advertise’ talk
For a limited time only, the Association of Advertisers in Ireland (AAI) had made some of its exclusive, members-only content available for all to access. First up is John Fanning’s ‘Be Wise, Advertise’ talk from one of the AAI Toolkit breakfast sessions. As AAI chief executive Barry Dooley remarked, perhaps a more pertinent and topical […]
Marketing Society FC discusses career boo-boos
Continuing on from their first ever online event in April, the Marketing Society’s Future Council returns again soon with an event celebrating the importance of making career mistakes, while focusing on the learnings and positives that can be taken from sharing such experiences. The event is playfully called ‘I FC’ed Up’. All event proceeds will […]
Events body warns of permanent closures
A new body representing Ireland’s events industry has warned that more half of its businesses may not survive the year due to the extended disruptions posed by the Covid-19 pandemic. Event Industry Ireland (EII) has called on the Government to support businesses affected by coronavirus as fears the sector will soon face permanent closures. A […]
Media should feed escapism need, Colwell says
The Marketing Society has launched a virtual event series to support members as they navigate the current Covid-19 crisis and look to make a recovery. The first in the series, entitled ‘The Brand Impact of Covid-19 – React/Reality/Recovery’, saw a member panel explore the impact of the current coronavirus crisis along with some practical proposals. […]
Verve’s 20-second soap to tackle virus
Events and experiential agency Verve Agency has invented a soap to educate people on clean hands. While handwashing is one of the best ways to prevent the spread of the Covid -19 coronavirus, only five per cent of people are washing them for the 20 seconds needed to get them safely clean. The new Verve […]
Verve nominated for 16 Star awards
Verve has been nominated for 16 awards for this year’s APMC Star Awards. Within the categories of discipline or technique, the agency, founded and run by Ronan Traynor, has been nominated for best innovation for Coca-Cola’s Melodic Wood, best use of experiential for Coca-Cola and Diageo and best use of digital for KBC Bank and […]
Marketer of the Year Emma Kiernan for AAI talk
Emma Kiernan, marketing manager, Dublin Zoo, who was named Marketer of the Year 2019 for her work in helping develop Ireland’s top family attraction and not-for-profit organisation welcoming over 1.2 million visitors a year, is the guest speaker at this month’s Association of Advertisers in Ireland (AAI) Toolkit breakfast talk. Kiernan will be joined at […]
Verve’s Guinness Greenword in line for UK award
Events and experiential agency Verve has earned a spot among the finalists in the UK’s Campaign Experience Awards for best digital experience for work on the Guinness Greenwood Series. Working with Diageo and former England rugby player Will Greenwood, Verve produced live content during last year’s Guinness Six Nations games. The series saw Greenwood dissect […]
Dublin hosts first shop run by cancer survivors
Research charity Breakthrough Cancer Research opened the world’s first shop stocked and staffed by cancer survivors in Dublin on World Cancer Day to raise funds and highlight the urgent need for greater support for cancer research. ‘The Shop that Nearly Wasn’t’ showcases creative contributions from those who have survived or are living with cancer. The […]
MCCP again backs breakfast series
Strategic brand agency MCCP has renewed its sponsorship of the Marketing Institute breakfast talks series for the third year in a row. MCCP founder and chief executive Kay McCarthy says the 2020 series will be its biggest and best yet, bringing together speakers and thought leaders who can provide insight that will help make businesses […]
Miriam Hughes joins Pluto board
Former DDFH&B chief executive and Nestle and Bank of Ireland marketing director Miriam Hughes has joined the board of Pluto. The event and experiential agency is run by co-founders Cathy O’Donohoe and Elaine O’Reilly. Current clients include Audi, Lidl, Dropbox, EY, Google, Irish Distillers Pernod Ricard, Unilever and United Biscuits owner, Pladis. Pluto is part […]
Howard for Marketing Society Christmas lunch
Irish novelist, journalist and comedy writer Paul Howard will be the guest entertainment act at the Marketing Society Christmas lunch. Howard is undoubtedly best known for creating the cult character, Ross O’Carroll-Kelly, a fictional rugby jock whose exploits have been the subject of 19 novels and two other books that sold over 1.5 million copies. […]
