Radina Shkutova is the new marketing director at Heineken Ireland. She replaces Sharon Walsh who was promoted by the Dutch brewer to handle its cider brands out of Amsterdam. Shkutova comes from Heineken’s Zagorka Brewery in Bulgaria, where she was marketing director. She joined the company in 2005 as brand manager on Heineken and global […]
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Young people like sending Christmas cards
An Post says 62 per cent of Ireland’s workforce prefer to receive a personalised Christmas card from companies with which they do business. The figure far outreaches the desire to receive an eCard via email, which came in second at 16 per cent, followed by a text message or an ad. The survey found 60 […]
Hayes heads up marketing at National Lottery
Michael Hayes has joined the National Lottery as head of marketing. Hayes replaces Eddie Banville, who, after 11 years in the job, has moved to PR agency The Communications Clinic as an account director. Hayes has a strong FMCG background in home and overseas markets. He has worked with brands such as Meteor, Smirnoff, Pillsbury […]
Concannon to lead Ireland’s new creative drive
John Concannon has been appointed director of a new Government initiative aimed at giving young people access to learning music, drama, art and coding. Called Creative Ireland, the five-year plan will involve local authorities. At the launch in the refurbished National Gallery, Taoiseach Enda Kenny said the aim is to place culture at the centre […]
An Post’s AddressPal gains from sterling rates
An Post’s AddressPal service has registered over 100,000 new users in need of a UK delivery address for shopping on UK websites which will not ship to the Republic of Ireland, or who charge large fees. After just seven months trading and its first Cyber Monday, AddressPal is delivering over 20,000 items a week from the […]
Tayto gives €1 from sales to LauraLynn
Tayto is donating €1 from every €3 sandwich sold in the Tayto Crispmas workshop to LauraLynn children’s hospice in the run-up to Christmas. The announcement is part of LauraLynn being the first dedicated Arnotts charity of the year. The department store hopes to €25,000 for the charity and supporting their various initiatives in the next year. […]
Penneys signs up to gift card scheme
One4all has signed up Penneys stores to its gift card scheme. The partnership is the first of its kind for the retailer and means that shoppers can now redeem the cards in 36 Pennys stores nationwide. Launched in Dublin in 1969, Primark-owned Penneys stocks clothes for youngsters, women and men, homeware, accessories, beauty products and […]
Howlett Vocal’s new creative director
Creative agency Vocal has appointed David Howlett as its new group creative director. In addition, musician and music video director Kevin Godley and marketing lecturer Professor Aidan O’Driscoll are joining the agency’s board as consultants. Vocal clients include Kingspan, Pfizer, McLaren F1, BMW, Cuisine Royale Group, Dulux and Mini. Howlett has worked independently as a creative […]
Three finalists in line for Marketer of the Year
The shortlist for this year’s Marketer of the Year award has been confirmed. The three finalists are Largo Foods’ head of marketing Alina Ui Chaollai, Adam Bacon, VHI’s head of marketing and Dervila McGarry for her strategies at Aer Lingus. The next stage of the competition sees the three marketers attend interviews with the judges. […]
Young marketers push thought leadership
Young marketers from across the industry attended the Marketing Society Future Council’s first event in Foley’s on Merrion Row. Aimed at marketing professionals with 3-5-years’ experience, the ‘Influencing the Influencers’ forum saw the audience receive advice from the panel of speakers on how to be more influential within their careers. With a breadth of experience across the […]
IADT marketing lecturer Barry McIntyre dies
Barry McIntyre, lecturer in marketing at the Institute of Art Design & Technology (IADT) in Dun Laoghaire, has died suddenly, just a few days after his 60th birthday. He became marketing lecturer at the college in 2000. A popular figure in the advertising industry, he started his career in the Irish Press, working alongside Donie […]
Forties seen as decade of most happiness
Six in ten Irish people are happy with their current age but the forties is most widely regarded as the decade of peak happiness, a ‘I Love My Age’ survey for General Mills’ Yoplait yogurt shows. Most people consider 43 as the age for peak happiness, with men going for 45 as the best age and […]
Smithwick’s homes in on craft brews with TV ad
Diageo has launched a new TV ad for its Smithwick’s bottled craft beers – Irish Red Ale, Pale Ale and Atlantic Blonde Ale. Called ‘We’re in it, for the love of it’ , it brings together homebrewers and Smithwick’s brewers – from a husband and wife duo, to a computer engineer, a chef and a […]
