Dermot Mulligan has been appointed acting marketing controller with Bord Gáis Energy (BGE) following the departure of Nicky Doran, who is joining Davy stockbrokers next month after 15 years at BGE. Mulligan will report to Mark Prentice, BGE’s head of retail. A native of Leitrim, Mulligan has been with BGE for eight years. He previously […]
Marketing RSS feed for this section
Showing off campaigns that go belly up
The Marketing Society Future Council is turning the spotlight on the marketing moments that didn’t quite hit the mark. Kicking off in Odessa on Thursday, February 23, the council will play host to ‘The F Word’, with three industry leaders set to share their learnings from the times things didn’t quite go to plan. Tailored […]
Diageo re-enters whiskey market with Roe & Co
Diageo announced today that it is getting back into the Irish whiskey market in response to growing demand for the spirit internationally. Diageo’s new whiskey, Roe & Co, will be distilled at the group’s Ireland headquarters at St James’s Gate, with plans for a €25 million investment in a whiskey distillery in the site’s former Power […]
MediaCom to share 2017 sentiments
As another year of hoped-for business growth gets underway, Ireland has not experienced such a level of uncertainty about the country’s economic prospects since the last recession in 2008. Brexit, the Trump factor, exchange rate fluctuations and falling levels of consumer confidence are some of the factors that have fed into a general air of […]
Malta Tourism puts out call for creative agency
The Malta Tourism Authority (MTA) has announced that it is looking to engage a brand and creative agency. The agency will be tasked with developing a new international advertising brand concept for the Maltese islands for the next three years. The selected agency will also be required to create a brand identity to be used in […]
Freshii swaps food gift cards today for charity
Freshii invites anyone with fast food gift cards to visit any of its six restaurants today and trade their cards in for a healthy meal. Freshii will then exchange the gift cards collected for cash using a third-party provider and donate all the proceeds to the WE international charity. Customers can bring gift cards worth €5 […]
Shkutova heads up marketing at Heineken
Radina Shkutova is the new marketing director at Heineken Ireland. She replaces Sharon Walsh who was promoted by the Dutch brewer to handle its cider brands out of Amsterdam. Shkutova comes from Heineken’s Zagorka Brewery in Bulgaria, where she was marketing director. She joined the company in 2005 as brand manager on Heineken and global […]
Young people like sending Christmas cards
An Post says 62 per cent of Ireland’s workforce prefer to receive a personalised Christmas card from companies with which they do business. The figure far outreaches the desire to receive an eCard via email, which came in second at 16 per cent, followed by a text message or an ad. The survey found 60 […]
Hayes heads up marketing at National Lottery
Michael Hayes has joined the National Lottery as head of marketing. Hayes replaces Eddie Banville, who, after 11 years in the job, has moved to PR agency The Communications Clinic as an account director. Hayes has a strong FMCG background in home and overseas markets. He has worked with brands such as Meteor, Smirnoff, Pillsbury […]
Concannon to lead Ireland’s new creative drive
John Concannon has been appointed director of a new Government initiative aimed at giving young people access to learning music, drama, art and coding. Called Creative Ireland, the five-year plan will involve local authorities. At the launch in the refurbished National Gallery, Taoiseach Enda Kenny said the aim is to place culture at the centre […]
An Post’s AddressPal gains from sterling rates
An Post’s AddressPal service has registered over 100,000 new users in need of a UK delivery address for shopping on UK websites which will not ship to the Republic of Ireland, or who charge large fees. After just seven months trading and its first Cyber Monday, AddressPal is delivering over 20,000 items a week from the […]
Tayto gives €1 from sales to LauraLynn
Tayto is donating €1 from every €3 sandwich sold in the Tayto Crispmas workshop to LauraLynn children’s hospice in the run-up to Christmas. The announcement is part of LauraLynn being the first dedicated Arnotts charity of the year. The department store hopes to €25,000 for the charity and supporting their various initiatives in the next year. […]
Penneys signs up to gift card scheme
One4all has signed up Penneys stores to its gift card scheme. The partnership is the first of its kind for the retailer and means that shoppers can now redeem the cards in 36 Pennys stores nationwide. Launched in Dublin in 1969, Primark-owned Penneys stocks clothes for youngsters, women and men, homeware, accessories, beauty products and […]
