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Bord Bia launches new food centre

Ireland’s food, drink and horticulture industry now has access to global trends, research, consumer insights and innovations through a new centre launched by Bord Bia at its headquarters in Dublin. As the industry prepares to virtually double its exports, to reach the target of €19 billion set by Food Wise 2025, The Thinking House will help […]

Are you an ambitious young marketer? Want to know how to get ahead and take the next step in your career? The recently launched Marketing Society Future Council is hosting an event on Thursday, October 13, for people with 3-5 years’ marketing experience. The event hears views from the industry on how to be more […]

The entry deadline for this year’s Marketer of the Year™ is close of business next Thursday, September 22. Marketer of the Year™ recognises and honours standards of excellence in Irish marketing, specifically for work done in the last two years. The person is someone, who through the use of strategy, innovation, communications and impact on the target market, […]

A new health insurer has entered the Irish market with the launch of Irish Life Health. The new entity has been formed following the acquisition of Aviva Health, along with Irish Life acquiring ownership of GloHealth. The new company, based in Dublin’s Abbey Street, provides consumers with an alternative to the existing health insurance offerings. With […]

Heineken Ireland marketing director Sharon Walsh has been appointed director of cider marketing with the parent company in Amsterdam. Walsh has made major strides with the Dutch brewer since she first joined the company from Diageo in June 2011. She previously worked with Coca-Cola for over ten years, where she held various roles. Her final […]

Communicorp has appointed John Burns as CEO for 98FM. Burns joins the radio station from Diageo where he worked on the Guinness brand as communications and content lead for Europe as well as leading the strategy and P&L for Guinness innovations, including Hop House 13. Prior to that, Burns was global strategy and communications manager […]

Woodie’s has launched its 2016 Heroes Campaign to raise funds for children’s charities. The hardware chain has teamed up with Make a Wish Ireland, Temple Street Children’s Hospital, Jack and Jill and Irish Autism Action and hopes to raise €200,000 over four weeks in August. Each Saturday this month, Woodie’s staff will cycle on static bikes […]

Takeaway app Just Eat is bringing its porters concierge service to Electric Picnic music and arts festival and for the third year is offering festival goers a relax and eat retreat. The porters will be on hand at the festival carpark. For those without a ticket to the sold out weekend, Just Eat is placing […]

Viña Santa Rita has agreed a three-year partnership with Arsenal FC, making its flagship Santa Rita the official wine of the Barclays Premier League club whose squad includes Chile’s Alexis Sánchez. The tie-up is framed within the context of the new ‘Living la Vida 120’ campaign. Nielsen reports Santa Rita as the best selling wine in the […]

The Marketing Society has announced four council vacancies as members Mark Nolan of Ignite, Jonathan Ryan of Kelloggs, MCCP’s Shane Doyle and marketer Annette Ni Dháthlaoi step down. Nominations are now open for three spaces on the council’s general panel and one vacancy on the research panel. The general panel is open to those working in […]

The first campaign by Oliver for Ryanair is up and running. Called ‘Satisflying’, it builds on the low fares airline’s ‘Always Getting Better’ consumer programme launched by marketing boss Kenny Jacobs. ‘Satisflying’ promotes the new business plus service, family priority boarding, destinations, second bag free policy and the airline’s mobile boarding pass. Oliver was hired by […]

Paul Farrell is to make the switch from stockbroker Davy where he was director of brand and strategy to join Virgin Media as vice president of sales and marketing from July. Farrell takes over from acting sales and marketing VP Paul Higgins who becomes head of online and marketing. Farrell also joins Virgin Ireland’s executive […]

Niamh Deans has joined fashion duo Brendan Courtney and Sonya Lennon as brand commercial director at FrockAdvisor. FrockAdvisor is a fashion platform available on app, web and social for independent fashion retail. For the past two and a half years, Deans has headed up the access department in MEC. Prior to that, she worked as […]