As anticipation builds for St Patrick’s Day across the country, Diageo is rolling out its biggest-ever Guinness 0.0 campaign. The activity has been created to communicate a message of moderation and to encourage consumers to try the non-alcoholic stout, with 50,000 free pints of Guinness 0.0 being handed out nationwide over the holiday weekend. In […]
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IFWG awards salute Sheridan’s Cheese
From eel and ale and sheep’s milk yogurt to eco-friendly pig farming, the winners of the 30th Irish Food Writers’ Guild food awards are a diverse group committed to provenance, sustainability, quality and flavour. With just eight awards presented, the big winner was Irish cheese, with Ballylisk, Aran Island Goats’ Cheese and Sheridan’s Cheesemongers honoured. […]
BAI to support Irish Music Month
With St Patrick’s Day coming up, the Broadcasting Authority of Ireland (BAI) through its Sound & Vision scheme is rolling out an initiative to promote Irish artists and bands. Irish Music Month will see significantly increased radio play for Irish music across 25 independent radio stations, with an estimated €100,000 being paid directly to Irish […]
Sharon Walsh to head up Heineken
Sharon Walsh has been promoted to managing director at Heineken Ireland. She replaces Maarten Schuurman in the role as he takes charge of Heineken’s east and West Africa operations from the start of April. In his new role he will be responsible for operating companies in Egypt, Algeria, Tunisia, Sierra Leone, Mozambique and a joint […]
Fáilte Ireland hires Jump! for new push
Irish brand strategy and innovation agency Jump! has won a major pitch for Fáilte Ireland. The agency, run by former Diageo executive Paul Kelders, will work with Ireland’s national tourism development authority to develop its offering to consumers across the country. It will include creating new brand identities and propositions for tourism experiences. The contract […]
Lego’s Eiffel Tower sets new record
Lego has unveiled its tallest build yet with its Eiffel Tower building bricks set. Embodying the famous Paris landmark’s height and standout architecture, the set reaches 4.8ft tall once built. The 10,001 piece set replicates the momentous wrought iron tower – complete with truss-work, three observation platforms, landscaping and elevators. There is also an office […]
Marketer of the Year finalists named
The finalists for this year’s Marketer of the Year have been announced. The three candidates in line for Ireland’s top marketing award are Aileesh Carew, director of sales and marketing for Epic – the Irish Emigration Museum; Paul Dervan, chief marketing officer, National Lottery and Loretta Dignam, founder and marketing director of The Menopause Hub. […]
Tayto Park rebrands as Emerald Park
The owners of Tayto Park in Kilbrew, Co Meath are not to proceed with a new brand title sponsor but instead will go with a new brand identity using the name Emerald Park from the start of next year. The theme park, with its zoo and rollercoasters, was opened by businessman Ray Coyle in 2010. […]
MotY deadline extended by a week
The deadline for submissions for this year’s Marketer of the Year (MotY) award has been extended to 5pm next Thursday, September 29th. Since 1993, Marketing.ie has saluted Ireland’s top marketers, who have managed to create winning strategies for their brands – individuals with vision, drive and exceptional strategic and leadership qualities. The winner will be […]
Rollercoaster and Lidl launch baby bundle
RollerCoaster.ie, the online pregnancy and parenting platform owned by DMG Media, has rolled out the Lupilu Baby Bundle along with Lidl Ireland. The bundle is a box filled with Lupilu new-born products and is available free to subscribers. Lupilu is Lidl’s own range, which includes a brand of nappies which won gold at the recent […]
MotY entries deadline looms
Ireland’s leading brand strategists are reminded that submissions for Marketer of the Year 2022 close at 5pm this Thursday, September 22nd. Here’s how to give your entry some extra punch…. If you’ve last minute queries, email us at cullen@marketing.ie or call us on 01-280 7735
Two weeks to go for MotY entries
There are now just under two weeks to go until submissions for this year’s Marketer of the Year (MotY) award close. Since 1993, Marketing.ie has saluted as many as 27 of Ireland’s top marketers, who through their passion and commitment, created winning strategies for their brands – individuals with vision, drive and exceptional strategic and […]
Coke again tops Checkout list
Coca-Cola tops the Checkout Top 100 Brands list this year, which means that the global soft drinks brand has claimed the number one spot in the rankings for a record-breaking 18 years in a row. The survey is conducted by NielsenIQ. Coke is not the only brand to retain its top 10 position from last […]
