The Marketing Institute has named Diageo’s Gráinne Wafer as this year’s recipient of the marketing champion award ahead of tonight’s All Ireland Marketing (AIM) Awards. Wafer is global director for Guinness, Baileys Irish cream liqueur and Smirnoff vodka and is a member of both the Diageo global marketing and global senior management teams. During her […]
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Heineken has a ball on O’Connell Bridge
Social media was awash over the weekend with footage of a giant rugby ball on top of O’Connell Bridge House in Dublin. The footage of a 30-metre ball was viewed countless times within a few hours of going live. However, the ‘installation’, which was shared on social media by content creators Paul Olima and comedian […]
Campaign runs to roll out Uisce Éireann
Uisce Éireann is the new name for Irish Water, Ireland’s public water authority. The name change came into effect in January, in line with the provisions of the Water Services Amendment Act 2022. The new identity, which was created by the Richards Dee branding agency, is intended to reflect a vision of sustainability where water […]
Pat Kenny launches Make-A-Wish appeal
Newstalk presenter Pat Kenny was on hand to launch the annual Wish Week, Make-A-Wish’s annual national fundraising appeal to help hundreds of Irish children who are currently living with life-threatening illnesses. The charity is appealing to the general public to help raise awareness and much needed funding for the children. This year’s Wish Week runs […]
O’Callaghan’s Paddy Portraits in NYC
A photo exhibition by Ross O’Callaghan became the talk of the town in New York on St Patrick’s Day. The Dublin photographer and filmmaker staged two shows of ‘Paddy Portraits’ in Manhattan for Ireland’s national feast day. The exhibitions at Lume Studios, Tribeca and outdoors on Pershing Square Plaza, in front of Grand Central Station, […]
Rob Kearney kicks off Audi podcasts
Former Leinster and Ireland rugby player turned Virgin Media pundit Rob Kearney features in a new series of podcasts for Audi. Following on from the first series entitled ‘Podcast, Driving Progress’, the new series is hosted by the German car brand’s ambassador Sonya Lennon. Several well-known guests talk about passion, ambition and attitude. Having been […]
Guinness 0.0 set for St Patrick’s Day
As anticipation builds for St Patrick’s Day across the country, Diageo is rolling out its biggest-ever Guinness 0.0 campaign. The activity has been created to communicate a message of moderation and to encourage consumers to try the non-alcoholic stout, with 50,000 free pints of Guinness 0.0 being handed out nationwide over the holiday weekend. In […]
IFWG awards salute Sheridan’s Cheese
From eel and ale and sheep’s milk yogurt to eco-friendly pig farming, the winners of the 30th Irish Food Writers’ Guild food awards are a diverse group committed to provenance, sustainability, quality and flavour. With just eight awards presented, the big winner was Irish cheese, with Ballylisk, Aran Island Goats’ Cheese and Sheridan’s Cheesemongers honoured. […]
BAI to support Irish Music Month
With St Patrick’s Day coming up, the Broadcasting Authority of Ireland (BAI) through its Sound & Vision scheme is rolling out an initiative to promote Irish artists and bands. Irish Music Month will see significantly increased radio play for Irish music across 25 independent radio stations, with an estimated €100,000 being paid directly to Irish […]
Sharon Walsh to head up Heineken
Sharon Walsh has been promoted to managing director at Heineken Ireland. She replaces Maarten Schuurman in the role as he takes charge of Heineken’s east and West Africa operations from the start of April. In his new role he will be responsible for operating companies in Egypt, Algeria, Tunisia, Sierra Leone, Mozambique and a joint […]
Fáilte Ireland hires Jump! for new push
Irish brand strategy and innovation agency Jump! has won a major pitch for Fáilte Ireland. The agency, run by former Diageo executive Paul Kelders, will work with Ireland’s national tourism development authority to develop its offering to consumers across the country. It will include creating new brand identities and propositions for tourism experiences. The contract […]
Lego’s Eiffel Tower sets new record
Lego has unveiled its tallest build yet with its Eiffel Tower building bricks set. Embodying the famous Paris landmark’s height and standout architecture, the set reaches 4.8ft tall once built. The 10,001 piece set replicates the momentous wrought iron tower – complete with truss-work, three observation platforms, landscaping and elevators. There is also an office […]
Marketer of the Year finalists named
The finalists for this year’s Marketer of the Year have been announced. The three candidates in line for Ireland’s top marketing award are Aileesh Carew, director of sales and marketing for Epic – the Irish Emigration Museum; Paul Dervan, chief marketing officer, National Lottery and Loretta Dignam, founder and marketing director of The Menopause Hub. […]
