Core worked with KFC on a fresh way to reach the Irish lunchtime market by developing and launching the Irish KFC Chicken Fillet Roll. Core advised KFC to take a different approach to the traditional advertising route and suggested developing a whole new product instead. To stand out from other NPD launches, Core and KFC […]
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Marketing Society calls for election nominations
As four members of the Marketing Society council will retire at the end of the year – Maggie Matthews of B&A, Sinead Mooney, Red C, Norman Pratt, Kano and Darragh Rea, Edelman – there will be four vacancies. Two of the openings are on the general panel, open to anyone working across the marketing business, […]
Kiernan for marcoms role at Fáilte Ireland
Emma Kiernan, who won Marketer of the Year (MotY) in 2019 for her work at Dublin Zoo, is to join Fáilte Ireland as head of marketing communications. Kiernan helped develop Dublin Zoo as Ireland’s top family attraction and not-for-profit organisation, welcoming over 1.2 million visitors a year. She was the executive responsible for driving the […]
Garrihy fronts Bord Bia white fish push
Bord Bia has teamed up with actress and TV host Aoibhín Garrihy to launch a new campaign to encourage consumers to buy and eat more locally caught Irish whitefish. Although the whitefish market faced major hurdles with the pandemic, the Irish market was a lifeline for fishermen and producers as retail sales benefited from increased […]
Totem creates new identity for Fitzgerald Power
Accountancy firm Fitzgerald Power hired Waterford-based branding agency Totem to launch its new brand identity. The rebrand is part of the company’s new growth strategy in targeting its accountancy services for the pharmaceutical, convenience retail, food and beverage and SME sectors. Fitzgerald Power has offices in both Dublin and Waterford. Stuart Fitzgerald, managing partner, Fitzgerald […]
Peroni offers beer lovers a free pint
Exemplifying the traditions of Italian craftsmanship, passion and style upon which it was formed, Peroni Nastro Azzurro partners with anyExcuse to launch the ‘Live Every Moment’ campaign and offer Irish beer lovers the chance to enjoy a complimentary pint of Peroni draught as a way of showing its support to bars and restaurants across the […]
Irishman’s colourful life story now out
Marketing.ie sister company, Gregmar Books, has just published A Leaf in the Wind which is Matt Cullen’s personal memoir from the last century. As the book’s title suggests, Matt’s life veered from a buffeting in the turbulence of personal despair and grief to happiness and triumph. It is a story of hardship, courage, resilience and […]
Marketer award to be held over until 2022
The premier award honouring Ireland’s top marketing practitioner, Marketer of the Year (MotY), has been postponed for another year due to the impact of the Covid-19 pandemic on Irish business. Launched by Marketing.ie in 1993, MotY salutes Ireland’s top marketers, who through their passion and commitment created winning strategies for their brands. A wide range […]
Five Farms gives cover with ponchos
Irish cream liqueur producer Five Farms has come up with a bright idea to help protect outdoor diners from all the vagaries that our Irish summer can share. The company’s co-founder Johnny Harte is offering the Five Farms sky blue poncho as cover for any change in the Irish summer weather while also ensuring they […]
Marketing Society homes in on sponsorships
As part of its virtual summer series, the Marketing Society is to host a panel discussion ‘Sponsorships – How to evolve when returning to Real Life’. The webinar will explore how Irish brands have evolved their sponsorship strategies, sharing with audiences insights on how they approach in-person events while navigating an evolving commercial landscape. The […]
Britvic makes more of MiWadi squash
Britvic, which produces MiWadi, Ireland’s number one squash brand for over 90 years, has launched a €1 million marketing campaign to support a new look for its portfolio as well as the reformulation of its MiWadi 0% Sugar range, which is now fortified with vitamins B and D. Irish consumers are now invited to ‘Liven […]
Vigo and Meaghers offer free scripts
Newly-launched health cover provider Vigo Health has partnered with Meaghers Pharmacy Group to offer free nationwide prescription delivery to its customers. The deal provides Vigo customers with access to over 30 everyday health services under one plan for just one price, on one digital platform and costing less than €10 a week on a monthly […]
MII’s new plan to target boardrooms
The Marketing Institute (MII), the professional body for Ireland’s marketing practitioners, has unveiled a new corporate strategy aimed at driving economic growth, helping business leaders achieve better business performance and positioning Ireland as a global hub for marketing expertise through a partnership with Berkeley Global, University of California. The Global Marketing Leadership Programme will be […]
