Marketing.ie sister company, Gregmar Books, has just published A Leaf in the Wind which is Matt Cullen’s personal memoir from the last century. As the book’s title suggests, Matt’s life veered from a buffeting in the turbulence of personal despair and grief to happiness and triumph. It is a story of hardship, courage, resilience and […]
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Marketer award to be held over until 2022
The premier award honouring Ireland’s top marketing practitioner, Marketer of the Year (MotY), has been postponed for another year due to the impact of the Covid-19 pandemic on Irish business. Launched by Marketing.ie in 1993, MotY salutes Ireland’s top marketers, who through their passion and commitment created winning strategies for their brands. A wide range […]
Five Farms gives cover with ponchos
Irish cream liqueur producer Five Farms has come up with a bright idea to help protect outdoor diners from all the vagaries that our Irish summer can share. The company’s co-founder Johnny Harte is offering the Five Farms sky blue poncho as cover for any change in the Irish summer weather while also ensuring they […]
Marketing Society homes in on sponsorships
As part of its virtual summer series, the Marketing Society is to host a panel discussion ‘Sponsorships – How to evolve when returning to Real Life’. The webinar will explore how Irish brands have evolved their sponsorship strategies, sharing with audiences insights on how they approach in-person events while navigating an evolving commercial landscape. The […]
Britvic makes more of MiWadi squash
Britvic, which produces MiWadi, Ireland’s number one squash brand for over 90 years, has launched a €1 million marketing campaign to support a new look for its portfolio as well as the reformulation of its MiWadi 0% Sugar range, which is now fortified with vitamins B and D. Irish consumers are now invited to ‘Liven […]
Vigo and Meaghers offer free scripts
Newly-launched health cover provider Vigo Health has partnered with Meaghers Pharmacy Group to offer free nationwide prescription delivery to its customers. The deal provides Vigo customers with access to over 30 everyday health services under one plan for just one price, on one digital platform and costing less than €10 a week on a monthly […]
MII’s new plan to target boardrooms
The Marketing Institute (MII), the professional body for Ireland’s marketing practitioners, has unveiled a new corporate strategy aimed at driving economic growth, helping business leaders achieve better business performance and positioning Ireland as a global hub for marketing expertise through a partnership with Berkeley Global, University of California. The Global Marketing Leadership Programme will be […]
Heineken rolls out €10m pub re-opening scheme
Ahead of almost 3,500 pubs and bars re-opening around the country next Monday, Heineken Ireland is deploying its own green army to help the hospitality sector with a €10 million support programme. The Fresh Beginnings initiative will see Heineken employees receive money to spend in pubs supporting footfall and cashflow for bar owners and staff. […]
Fáilte Ireland launches €4m staycation campaign
Fáilte Ireland has launched a new €4 million domestic marketing campaign as the country’s tourism sector prepares to reopen. The ‘Keep Discovering’ campaign created by Accenture Interactive’s Rothco aims to drive domestic holidays for the remainder of the year and help to reboot and rebuild tourism activity, particularly during the summer months. The campaign runs […]
SuperValu named top marketing team at AIMs
Musgrave’s SuperValu was voted marketing team of the year at the Marketing Institute’s All Ireland Marketing Awards, aka the AIMs. The awards salute marketing achievements across 19 categories. The SuperValu team, which was led by Shane Lynch, were also honoured with a second prize, taking home the client agency collaboration award with TBWA. SSE Airtricity […]
Fáilte Ireland boss for Marketing Society talk
Paul Kelly, chief executive, Fáilte Ireland, will be the guest speaker as part of a lunch time presentation hosted by the Marketing Society next month. An experienced marketer from his days working at Diageo, Aviva and UCD Smurfit Graduate Business School, Kelly will speak about the unprecedented challenges facing the tourism sector in Ireland. The […]
Top marketer Michael O’Rourke remembered
In a year when marketing has lost of some of its greats, it was with deep sadness that we heard of Michael O’Rourke’s death on May 7. A true gentleman, Michael was unusual in many ways. He was an accountant who became a marketer. He was a company man who became an entrepreneur. He was […]
Bord Bia appoints Connaughton for future talent
Ireland’s food, drink and horticulture marketing agency Bord Bia has appointed Karen Connaughton as its new industry talent manager with responsibility for its academy which aims to identify and develop future executive talent for the industry. Connaughton returns to Ireland from Bord Bia in the UK, where she has worked for the past five years. […]
