Media science researcher and expert on human attention to advertising Professor Karen Nelson-Field of Amplified Intelligence is one of the headline speakers for DMX Dublin which Marketing Institute Ireland (MII) will again host as a virtual conference on Thursday, March 24. Nelson-Field is a professor of media innovation with the University of Adelaide. She was […]
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Verve and Coke 20 years as agency partners
Verve and Coca-Cola marked a milestone by celebrating over 20 years doing business. Ronan Traynor’s event and creative services agency started working with the soft drinks brand back in 1999, but due to Covid-19 restrictions celebrations were put on hold. Verve presented the Coke team with a commemorative-themed print by Irish artist Orla Walsh. Over […]
3D Forum all set to get up and running
A new group called the 3D Forum has been launched by longtime members of the Irish Direct Marketing Association (IDMA) as a way for marketers to share ideas and views about opportunities in direct, digital and data marketing. Co-founder Peter Whelehan of DMCM told Marketing.ie that the forum sets out to provide a new voice […]
Bloom returns to Phoenix Park
Bord Bia has announced that Ireland’s gardening festival Bloom is back in the Phoenix Park in Dublin over the June bank holiday weekend. Now in its 16th year, the festival returns to a physical event after two virtual #BloomAtHome events. With consumer spend on gardening reaching a record €1.2 billion in 2020, Bloom is a […]
Field to step down as Marketing Institute boss
In a move that has caught Irish marketers by surprise, David Field has announced that he has resigned as chief executive of Marketing Institute Ireland (MII) to return to retail as managing director of Fresh – The Good Food Market grocery and deli supermarkets, where he was previously director of operations for two and a […]
MSFC calls for six new members
The Marketing Society of Ireland’s Future Council (MSFC) has plans to recruit six young marketing and communications professionals. Set up in 2016 and made up of several volunteer members at pivotal stages of their careers in marketing and communications, the MSFC provides thought leadership and networking opportunities through events and talks. The MFSC was created […]
Late Late Toy Show again tops TV audiences
The average Irish adult in a TV home watches for two hours 47 mins every day or almost 20 hours a week, the latest TAM Ireland/Nielsen figures show. The report indicates that 84 per cent of daily viewing is consumed live and the remainder as catch up. Housekeepers continue to be among the heaviest viewers […]
May sings Ireland’s praises on Sky
Tourism Ireland has teamed up with Dublin singer-songwriter Imelda May in a new two-part TV series called Voices of Ireland, which will premiere on Sky Arts and Now today. Working with Red Shoe Productions, Tourism Ireland supported the series’ production, fronted by May. The series is a literary travelogue about Ireland’s many past and present […]
An Post hires Thinkhouse for festive stamps
Youth marketing agency Thinkhouse was presented with the opportunity by An Post to put their stamp on the festive greetings across Ireland this year as they were invited to design this year’s Christmas stamp collection for the State postal company. The agency’s design team, led by Shane Kenna, created a series of stamps to invoke […]
MII to stage sustainability forum
As most of us are aware, the Earth is a finite resource. Through established behaviours, we are using up too much of its natural resources. Climate change is widespread, rapid, and intensifying. The facts are clear, the natural world is in crisis and it is down to us. But it is not too late, there […]
Core helps create new KFC roll
Core worked with KFC on a fresh way to reach the Irish lunchtime market by developing and launching the Irish KFC Chicken Fillet Roll. Core advised KFC to take a different approach to the traditional advertising route and suggested developing a whole new product instead. To stand out from other NPD launches, Core and KFC […]
Marketing Society calls for election nominations
As four members of the Marketing Society council will retire at the end of the year – Maggie Matthews of B&A, Sinead Mooney, Red C, Norman Pratt, Kano and Darragh Rea, Edelman – there will be four vacancies. Two of the openings are on the general panel, open to anyone working across the marketing business, […]
Kiernan for marcoms role at Fáilte Ireland
Emma Kiernan, who won Marketer of the Year (MotY) in 2019 for her work at Dublin Zoo, is to join Fáilte Ireland as head of marketing communications. Kiernan helped develop Dublin Zoo as Ireland’s top family attraction and not-for-profit organisation, welcoming over 1.2 million visitors a year. She was the executive responsible for driving the […]
