Out of home specialist PML Group partnered with the Uefa European football body as the preferred Irish OOH partner enabling the Europa League sponsors to get in front of the local audience as a reported 48,000 fans flocked to Lansdowne Road for the final between German side Bayer Leverkusen and Italy’s Atalanta at the Aviva […]
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Plant-It wins Love Irish Food award
The Plant-It Food Company has won the Love Irish Food Brand Development Award for 2024, a prize worth in excess of €160,000. The prize includes a national outdoor transport campaign, creative bursary, product development package and business ‘healthcheck’. Based in Dublin, Plant-It is a family-run, Irish frozen food business that produces plant-based products. The company was […]
PML reports OOH spend up by a fifth
PML Group’s Watch market intelligence points to a 20 per cent increase in the value of out of home (OOH) spend in the first quarter of 2024. The strong uptick in advertiser investment in the medium is evident across classic, transport and digital OOH formats and represents the sector’s best annual start for some years. […]
JCDecaux seeks new bike sponsor
Out of home contractor JCDecaux is in the market for a new naming sponsor for its Dublin Bikes rental scheme as the current contract with Now, Sky’s streaming subscription service, comes to an end. The €750,00 a year, three-year asking price allows the scheme’s partner €150,000 in outdoor advertising and a series of radio promotions. […]
Just Eat delivers ads ás gaeilge
Just Eat has produced a new version of its ‘Did Somebody Say’ track ás gaeilge along with a series of out of home ads in the Irish language. At the end of Just Eat’s latest campaign, which features global superstar Christina Aguilera and hip-hop artist Latto, people will be able to hear ‘Did Somebody Say’ […]
Ogilvy rolls out new Bord na Móna work
Ogilvy has created a new national campaign for Bord na Móna titled ‘We’re Doing More’. The activity builds on the ‘More than Móna’ message with imagery by award-winning illustrator, Eiko Ojala. The ads showcase Bord na Móna’s sustainability strategy as the company pursues a plan to deliver renewable energy to support Ireland’s green energy requirements […]
McDonald’s most recalled OOH campaign
McDonald’s served up the best recalled of the 1,000-plus out of home (OOH) campaigns tracked by PML Group and Ipsos B&A last year, and once again took the award in the dining category of the 2024 Impact Awards, beating competition from within the QSR and fast food sectors. Media was by Zenith. The Chef sauce […]
Micromedia has Wildstone in its sites
Irish out of home (OOH) operator Micromedia has partnered with UK site owner Wildstone to operate two digital poster locations in Dublin at Donnybrook Road and Killeen Road. The freehold contract marks Wildstone’s entry into the Irish DOOH market. Launched in 2014 and run by managing director Dave Smith, Micromedia operates 240 digital advertising screens […]
Global estimates over 23m weekly journeys
A new report by Global Media & Entertainment in Ireland reveals that there are 23.3 million journeys made each week in Ireland. The research, which was conducted by Ipsos B&A, delved into the behaviours and mindsets of outdoor audiences across Dublin city, the Greater Dublin area, Cork, Galway, Limerick and Waterford. The study also details […]
PML posters now fully recyclable
Out of home specialist PML Group has extended its commitment to a greener and more sustainable future by partnering with Horizon Digital Print (HDP) in an initiative which sees them deliver fully recycled and recyclable paper across all roadside print formats. These include 6 Sheets, 48 Sheets, 96 Sheets and Golden Squares. It is the […]
JCDecaux adds 19 new Digipoles
JCDecaux are expanding their Digipole network with the introduction of 19 new screens on routes around Dublin. It brings the total number of Digipole screens in the capital to 25. The new Digipole locations, including Donnybrook, Malahide Road, Merrion Road, Naas Road and Navan Road among others, were selected on the basis of visibility […]
PML points to food brands’ appetite for OOH
In its 2023 Watch market review, PML Group reports that food brands showed a strong appetite for out of home (OOH) advertising, increasing their display value by 40 per cent last year. Among the most active advertisers were Tirlán (formerly Glanbia), up 46 per cent; Kraft Heinz, up 245 per cent) and Valeo Foods, up […]
Aoibhín Lennon new OMA director
Aoibhín Lennon has been appointed as director of the Outdoor Media Association (OMA) and will oversee the outdoor industry representative body’s development and initiatives. She was previously business director and client director at Core’s Spark Foundry. She also worked overseas, as an account director and implementation planning and investment manager at ZenithOptimedia and GroupM’s MediaCom […]
