A new study shows that 14 per cent of Dubliners chose to go meat-free in their diet in January. The PML Group survey conducted by Ipsos MRBI indicates that for 61 per cent of that group it was the first time they had done so. The 14 per cent rate remained consistent across genders, social […]
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Global rolls out Amplify 3D ads
Global have launched their Amplify brand across their large-format digital network in Ireland. Amplify is the company’s new platform for 3D digital outdoor (DOOH) content. The business commissioned sample ads and developed content guidelines to show advertisers and agencies how 3D can be delivered on their Transvision and dX networks. Colin Leahy, managing director, Global […]
Exterion Media rebrands as Global
Global, the media and entertainment group, has formally rebranded Exterion Media in Ireland and Northern Ireland as Global in line with other international markets. Exterion Media was acquired by Global in 2018, making it one of the largest out of home (OOH) advertising companies in Europe. The business previously traded in Ireland as CBS Outdoor. […]
An Post looks to Liveposter to deliver
An Post is using PML Group’s Liveposter platform across various networks to promote its Flex Credit Card from An Post Money. The digital out of home (DOOH) campaign promotes a more relevant message using day of week and time of day copy throughout cycle 23, with specific copy also scheduled around a sports event being […]
Action24 alarms Dublin commuters
Action24 has launched its first ever out of home (OOH) campaign to promote its smart alarm systems. The campaign uses Dublin Bus Supersides to increase awareness and reach across the capital. The creative features a strong call to action message encouraging consumers to get a quote for the alarm system. It also features the Smart […]
PML say consumers plan to change providers
More than one in five Dublin households intend to change broadband and energy providers over the next six months, new research by Ipsos MRBI for PML Group indicates. The Big Switch study was conducted among 300 16–54-year-olds in the capital. It suggests that as we emerge from the pandemic consumers want to shop around for […]
Samsung turns to DOOH for new watch
Samsung is using out of home to launch its Galaxy Watch4 series in Ireland. The tech giant has engaged PML Group’s Liveposter platform to integrate Google distance data into a DOOH campaign to create dynamic content and scheduling across multiple formats, including digital Golden Squares, digital bridges, Digipoles, DX screens, mall dPods and Adshel Live. […]
PML celebrates Poster Impact’s 25 years
Poster Impact, the out the home campaign evaluation tool launched by PML Group in 1996, has hit two major milestones – 25 years of service and surpassing 20,000 campaigns measured. Recall and creative rating have always been to the fore, but as Poster Impact methodology moved from face-to-face interviews to online surveys in 2007, the […]
Rockshore Hard Seltzer rolls out on outdoor
Diageo have added Rockshore Hard Seltzer to the portfolio which already includes Rockshore Lager, Rockshore Light and Rockshore Apple Cider. The new drink features sparkling water with alcohol and watermelon, raspberry and lime natural fruit flavours. The 330ml cans contain 83 calories for raspberry and lime flavours and 86 calories for watermelon. The launch is […]
Retail spends big on outdoor, PML reports
The retail sector was by far the biggest spending category on out of home (OOH) in the first half of 2021, a report by PML Group shows. The Posterwatch figures show that the sector accounted for 18 per cent of OOH display value across the first 13 cycles – December 28 2020 to June 27 […]
DOOH’s prospects looking good
New research from Alfi reveals 95 per cent of advertising executives expect digital out of home (DOOH) advertising to grow over the next two years, with 51 per cent anticipating major expansion. At the end of 2020, the DOOH market was thought to be worth $41.06 billion. By 2026, 65 per cent of advertising executives […]
Exterion Media and CIE to track Influencers
In a media first for the Irish market, Exterion Media and CIÉ have launched Digital Influencers, LED digital bridge network. The digital screens, located on the Iarnród Éireann railway bridges at Pearse Street, Amiens Street, Drumcondra and North Strand, are being heralded by the advertising industry as a game changer in out of home (OOH) […]
Dubliners keen to be outdoors again, PML reports
The vast majority of Dubliners are keen to get back to various social, leisure and retail activities in the summer ahead. A new research study from PML Group and Ipsos MRBI, called Stepping Out, shows that dining out, outdoor entertainment, pub visits and attending sporting events are high on the agenda of things to do […]
